News

Ardbeg Brings Curiously Tropical Edge to Traigh Bhan Series

This September Ardbeg will launch the fifth bottling of its permanent 19-year-old expression, Ardbeg Traigh Bhan. Produced in small batches and released year on year, this exceptionally rare and ever-changing whisky draws its inspiration from Islay’s Traigh Bhan beach, known locally as the Singing Sands.

Taste Radio: The Two-Word Phrase That Helps Celsius Generate Over $1 Billion Annually

Celsius CEO John Fieldly spoke about how financial discipline is embedded in company culture, why brand-building is about “figuring out where you fit in a consumer’s life,” navigating expectations and opportunities with strategic partner Pepsico and how junior-level employees influence the company’s innovation strategy.

Featured – How to Build a Nimble, Capital-Efficient Brand

Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns.

ZOA+ Pre-Workout Line Expands Into Powder

Energy drink brand ZOA has officially launched its ZOA+ Pre-Workout line in powdered format. Available in Cherry Lime, Fruit Punch and Wild Berry flavors, ZOA+ Pre-Workout powders are sold online direct-to-consumer and on Amazon for $49.99 per 25-serving tub.

Bill Edwards Joins Bosscal Mezcal as Chief Strategy Officer

Brothers Verne and Nelson Nieves, co-founders and co-owners of Bosscal Mezcal, are pleased to announce that William (“Bill”) Edwards, formerly Senior Vice President of National Accounts On-Premise for Southern Glazer’s Wine&Spirits (SGWS;Miami, FL), has joined Bosscal as Chief Strategy Officer.

Hazelicious Launches Hazelnut Milk in Two Delicious Varieties

Hazelicious, the leading brand in hazelnut-based products, is proud to announce the launch of its line of Hazelnut Milk. Hazelicious, Hazelnut Milk is perfect for those who are looking for a rich, creamy, and more sustainable option to almond milk.

Johnnie Walker Launches Blue Label Elusive Umami

Johnnie Walker, the world's number one Scotch Whisky brand1, unveils Johnnie Walker Blue Label Elusive Umami - a pioneering expression inspired by the enigmatic flavor also known as the fifth taste.