Rockstar gels with PepsiCo, adds products
Rockstar Energy has found a home with PepsiCo, Inc. and plans to spend the bulk of 2010 pushing four new products, including two that could expand the brand’s reach, and…
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The Flow: Red Bull to keep Cola; Winter Fancy Food recap
ON TOP Red Bull says it will keep Cola – Amid continuing questions about the fate of its first non-energy product, Red Bull issued a statement saying it would not…
2010 Winter Fancy Food Recap
By John Craven and Adam Stern 2010 Winter Fancy Food Photo Gallery The 2010 Winter Fancy Food Show took place at the Moscone Center in San Francisco from January 16-19,…
Microbia Receives GRAS Notification for its Natural Beta-carotene
LEXINGTON, Mass.–(BUSINESS WIRE)–Microbia, Inc., today announced that a panel of independent experts has determined its bio-based β-carotene (beta-carotene) to be GRAS (Generally Recognized As Safe) for both food and beverage…
BI Nutraceuticals Receives ”Excellent” Rating From Leading Food Safety Auditor AIB International
LONG BEACH, Calif., January 25, 2010 — BI Nutraceuticals” Long Beach facility was recently awarded an “excellent” rating during a food safety audit conducted by AIB International, the food industry”s…
Red Bull says it will keep Cola
Amid continuing questions about the fate of its first non-energy product, Red Bull issued a statement saying it would not discontinue Red Bull Cola. “Red Bull has a commitment to…
Dr Pepper celebrates its 125th anniversary
PLANO, Texas, Jan. 25 /PRNewswire-FirstCall/ — Raise a bottle of Dr Pepper today to toast the 125th anniversary of America’s oldest major soft drink. Since its modest beginnings in 1885…
The Flow: Coke vet joins FRS; txt msg marketing for beverages
ON TOP FRS hires former Coke exec as CEO – The FRS Company announced it has named Carl Sweat, a former Coca-Cola, North America executive, as Chief Executive Officer. Prior…
FRS hires former Coke exec as CEO
FOSTER CITY, Calif.–(BUSINESS WIRE)–The FRS Company, a developer and distributor of FRS Healthy Energy products, announced today that Carl Sweat, a former Coca-Cola, North America executive, has been named Chief…
MonaVie introduces (M)mun with Wellmune
SALT LAKE CITY–(EON: Enhanced Online News)–MonaVie (www.monavie.com), maker of premier acai berry juice-based nutritional and energy drink products, is adding new MonaVie (M)mun (www.monaviemmun.com), daily defense for a healthier life,…
Boost your immune defences with HOWARU probiotic juices
Today the juice market shows that adding probiotics to fruit juices is a strategy that many beverage developers are using to bring additional immune health benefits to their products, while…
Game Juice Now Sold in Washington State
January 20, 2010, Miami, FL – Game Juice® announced today that Game Clucks, a Seattle-based game center, will be selling Game Juice® direct to consumers in the greater Seattle area.…
Starbucks shows muscle with Hint, Seattle’s Best
Starbucks, something of a sleeper force in the RTD beverage arena, is adding Hint Water to its coolers and debuting a new line of its own RTD drinks. The coffee…
Text messaging for beverage marketers
Beverage brands seeking to reach consumers in a world of rapidly-shifting media habits may be overlooking their most reliable line of communication: cell phones. “The most ubiquitous communication device the…