PepsiCo to air no drink ads during 2010 Super Bowl
After 23 years of producing and airing the kinds of soft drink commercials that people talk about for months (or years), PepsiCo will keep its beverage brands out of this…
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Solvi Brands, LLC Partners with GBS Growth Partners
Atlanta, Georgia: December 10, 2009 – The US beverage industry is being driven by new brands and new concepts. The growth for the past 20 years in the industry has…
Reed’s, Inc. Natural Energy Elixir Gets Boost From Cost Plus World Markets and BevNET
Reed’s, Inc. (NASDAQ: REED) (NASDAQ: REEDR), maker of the top-selling sodas in natural food stores nationwide, recently revealed that its highly rated Natural Energy Elixir has been picked up in…
FIJI Water Announces Membership in 1% for the Planet
LOS ANGELES–(BUSINESS WIRE)–FIJI® Water announced today that it is joining 1% for the Planet, a global alliance of more than 1,100 companies who pledge 1% of their annual sales directly…
Nestle Waters North America Continues Plastic Reduction Efforts with New, Lighter Bottle
GREENWICH, Conn., Dec. 16 /PRNewswire/ — Nestle Waters North America Inc. today announced its next-generation Eco-Shape(®) bottle, the company’s latest step in an ongoing commitment to reduce plastic consumption across…
Tree of Life to Distribute Mr. Q. Cumber Sparkling Beverage
Global Beverage Enterprises, Inc. today announced that it has signed Tree of Life, Inc. a leading marketer and distributor of natural, organic, gourmet and specialty food products throughout the U.S.…
DSM announces CaroCare natural beta-carotene
DSM Nutritional Products has launched CaroCare Nat. β-Carotene 10% CWS Star, a state-of-the-art, high performance, natural-source β-Carotene formulation, for the coloration and fortification of food and beverages. This new introduction…
Robertet Flavors Completes US Facilities Expansion
PISCATAWAY, New Jersey – December 16, 2009 – Robertet Flavors has completed a 110,000 square foot building expansion program that significantly increases the company”s flavor manufacturing capabilities. The expansion reflects…
Skinny Water Expands Its West Coast Distribution
BALA CYNWYD, Pa.–(BUSINESS WIRE)–Skinny Nutritional Corp. (OTC BB:SKNY) the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that Bay Area Distributing Company, Energy…
Wellmune WGP Reduced Cold-Like Symptoms in Marathon Runners
EAGAN, MN – December 14, 2009 – A natural food ingredient called Wellmune WGP® significantly reduced upper respiratory tract infection symptoms in marathon runners while increasing vigor and overall health,…
North Cove Springs Introduces Line of Natural Flavored Water Beverages
(Marion, NC) – What do you get when you combine fresh mountain spring water with 100% pure ingredients, an all-natural sweetener and healthy vitamins with no preservatives added? North Cove…
The Flow: 5-Hour’s common sense; Coke, Unilever talk carbon
ON TOP 5-Hour founder explains “common sense” approach – Manoj Bhargava, founder and CEO of 5-Hour Energy-maker Living Essentials, presented a view of brand building at BevNET Live that cuts…
PepsiCo plans to revamp Gatorade in New Year
PepsiCo announced this week that it will invest $30 million in Gatorade over the next year, targeting the brand more toward athletes with formulations for pre- and post- exercise use.…
drank Extreme Relaxation to Expand Distribution to Canada
HOUSTON, Dec. 15 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH), makers of drank(TM) Extreme Relaxation(TM) beverage, today announced that it will bring the company’s top-selling calming beverage,…