The Flow: 5-Hour’s common sense; Coke, Unilever talk carbon


  • 5-Hour founder explains “common sense” approach – Manoj Bhargava, founder and CEO of 5-Hour Energy-maker Living Essentials, presented a view of brand building at BevNET Live that cuts against convention by dispensing with consultants, employing “trunk-slammers” (small distributors who work out of their cars) and leaning heavily on common sense. Link
  • The Coca-Cola Co. Inc. and Unilever warned that their profits could be halved over the next decade unless they reduce their carbon emissions, as business leaders in Copenhagen called for a global fixed price on carbon dioxide. Link
  • Reed’s, Inc. announced that it will begin producing new products designed to compete with existing over the counter medicines. Link


  • DOX Solutions, Inc. announced the rollout of Cardio Water, a drink that helps develop and maintain a healthy heart and cardiovascular system and fights other symptoms of aging. Link


  • Following its appearance at the BevNET Live Conference in Santa Monica Diego, DOX Cardio Water announced new distributors in Los Angeles and San Diego, with main distribution being carried out by John Lenore in San Diego.
  • Mellow Beverage Co. announced its products will soon be available at Circle K stores throughout Southern California. Link
  • Innovative Beverage Group Holdings, Inc. announced that it will bring drank to Canada. The beverage will roll out to stores in Canada within the first few weeks of January and will be on shelves in time for the Winter Olympics. Link The company also added distribution in New England with Polar Beverages. Link
  • Blue Gem Enterprise announced that it has begun distributing Title Sports Drink into Publix Supermarkets in South Florida. Link
  • Reed’s, Inc. announced that it has partnered with Santa Barbara-based GBL Distributing Company. Link
  • New Leaf Brands, Inc. announced that New Leaf Tea is now being distributed by R.A. Jeffreys Distributing Co., a North Carolina-based Anheuser-Busch distributor. Link
  • Playboy Energy Drink announced that Garden Foods Distributors of Dearborn, Mich. will distribute the product throughout Michigan. Link


  • A recycling advocacy group called Pride of Place is urging the Tennessee General Assembly to pass a new bottle bill requiring a 5-cent deposits on glass, plastic or aluminum beverage containers. Link
  • Michigan Lt. Governor John Cherry proposed a 10-cent per bottle fee on bottled water to fund public education endeavors. Link Nestle Waters North America said the proposal would threaten Michigan’s manufacturers, jobs and economy. Link
  • Members of activist group The Yes Men staged mock press conference, posing as Coca-Cola Co., Inc. representatives in Copenhagen’s City Hall Square. Link
  • The Coca-Cola Co., Inc. co-hosted a business roundtable with the World Wildlife Fund at the international climate negotiations in Denmark. Link
  • Remember those New York City posters encouraging New Yorkers to drink less soda? Now there’s a video version of it. Warning: it’s nauseating. Link
  • The Asian American Convenience Store Owners Association declared at its annual convention that it opposes food and beverage taxes proposed under congressional health care reform efforts. Link


  • GURU is offering customers free lift tickets when they buy a 4-pack with their Albertsons Rewards Card. Link
  • BeBevCo (Bebida Beverage Company) announced a program to give counter top thermal coolers to distributors that purchase a set amount of product. Link
  • Blue Gem Enterprise announced wide receiver Terrell Owens has signed an exclusive endorsement deal to promote Title Sports Drink. Link


  • Nearly 3/4 of advertisements directed at kids are for foods with the least nutrition, according to a report called “The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children” by Dale Kunkel at the University of Arizona. Link
  • Drinking lots of coffee and tea can significantly reduce a person’s risk of developing type 2 diabetes, an Australian study shows. Link


  • PepsiCo is likely to give flagship Pepsi a diminished presence in the upcoming Super Bowl on CBS in favor of promoting other brands, like Gatorade, AdAge reports. Link
  • Houston’s KTRK published a roundup of foods and beverages that may help prevent cancer. At the top of the list: beer and coffee. Link



  • Sensient Technologies opened new facilities in Costa Rica Link and China. Link


  • The Coca-Cola Co., Inc. earned two nods from AdweekMedia‘s “Best of the 2000s” awards: best product placement of the decade (for American Idol) Link and best Super Bowl Spot of the Decade (for the brand’s commercial featuring parade blimps fighting over a Coke bottle-shaped blimp.) Link
  • Exal Corporation took the top honor and swept the Beverage Bottle category at the Cans of the Year Awards held on October 28th in Dubai. Exal (USA) took the event’s top honor of Can of the Year for its aluminum bottle for the Eska brand of still and sparkling water for Eaux Vives Water. The bottle also took the Gold Award in the Beverage Bottle category. Link


  • New Leaf Brands, Inc. announced that it has appointed Rob Welcome as Vice President of National Accounts. Welcome has held various management positions at Tradewinds Beverage Company. Most recently he served as Director of Sales for Tradewinds. Link