News

Coke investment in Zico marks change in coconut water

In a further sign that coconut water is maturing as a beverage category, ZICO LLC announced Tuesday that it received a minority investment from the Coca-Cola Co.’s Venturing and Emerging…

Introducing Neuro: lifestyle beverages for health and well-being

Neuro Brands, LLC, introduces Neuro (www.drinkneuro.com), a line of groundbreaking nutritional, healthy and low calorie beverages that promote health and well-being, as well as the chic Neuro Culture-a glamorous, health-conscious…

Bills announce Power Trip as official energy drink

Orchard Park, N.Y. – The Buffalo Bills announced today a new partnership agreement with Power Trip Beverages, Incorporated. Power Trip will be the official energy drink of the Buffalo Bills…

Energy Drink Ingredients Continue Down Unhealthy Path

CHICAGO–(BUSINESS WIRE)–Amid the constant publicity about the potential danger of energy drink ingredients, Mintel Global New Products Database (GNPD) reveals that the latest energy drink launches aren’t getting any healthier.…

2009 BOTTLED WATER GUIDE is Now Available for Download

NOTE:  A printed copy is included in the August 21, 2009 issue of Beverage Spectrum Magazine.  Free subscription. Forget about the pallet. Start focusing on the bottle. At least, that’s…

Sweet Green Fields’ Reb-A Issued FDA GRAS Status

First U.S. Company to Develop Extraction Process and File a Patent Receives GRAS for Reb-A Sweetener Use in Food Products BELLINGHAM, Wash.–(BUSINESS WIRE)–Sweet Green Fields (SGF), the first U.S. company…

New Naked Mango and Double Berry Protein Zone

Azusa, CALIF. (August 25, 2009) – Working out just got a little bit sweeter! Naked® Juice has introduced two new additions to the hugely popular Protein Zone line: Mango and…

The Flow: New Monster; Corn Syrup Fights Back

ON TOP Monster Energy and DUB, a marketing and promotions company that publishes a custom car culture magazine, are launching a resealable 32 oz. energy drink that will promote both…

7-Eleven Now Carrying New Leaf in Metro New York

SCOTTSDALE, Ariz., Aug 18, 2009 (GlobeNewswire via COMTEX) —-New Leaf Brands, a wholly-owned subsidiary of Baywood International, Inc. (OTCBB:BAYW) (“Company”), announced that 7-Eleven is now carrying New Leaf Tea in…