KIDStrong Enterprises Introduces First-of-its-Kind Hydration Beverage for Children

Fair Haven, NJ – KIDStrong™ Enterprises, an innovative provider of positive energy to kids worldwide, is pleased to introduce a first-of-its-kind all-natural hydration beverage for children. The KIDStrong™ hydration drink is low in sugar and scientifically formulated with all the vitamins and nutrients kids require to live a healthy, active, and productive lifestyle.

By harnessing the most recent scientific research, KIDStrong Enterprises has developed unique refreshment for children that is nutritious and tastes great. It is currently available in two flavors – natural orange and natural grape, with additional flavors soon to follow.

Unlike other “sports drinks” or “fortified waters” on the market, KIDStrong contains no artificial flavors, colors, sweeteners, or preservatives, and is low in sugar, containing just 3g of sugar per 8oz. serving. Moreover, KIDStrong is power-packed with a specialized proprietary nutrient formulation that delivers just the right mix of vitamins and minerals important for growing children.

KIDStrong is specifically designed for children ages 4-13, and is aimed at combating the growing epidemic of childhood obesity. The new beverage is composed of three significant components:

1. A low glycemic index complex carbohydrate blend

2. A nutrient blend containing 22 vitamins and minerals

3. A unique electrolyte combination

All three nutritional components work to together to promote proper nutrition and growth. KIDStrong is specifically designed for active, growing children and is thoroughly backed by science. The combination of these and other specialized ingredients makes KIDStrong the most effective and beneficial children’s drink on the market.

Unique Carbohydrate Blend

Four-Stage Low Glycemic Index Complex Carbohydrate Blend: Simply put, all sugars are not the same. In addition to being low in sugar, the types of sugars used in the KIDStrong carbohydrate blend are unique. KIDStrong uses a low glycemic index blend of complex carbohydrates, which is very different from the types of sugars found in candy bars and sodas.

Research has shown that a diet rich in low glycemic index carbohydrates results in many benefits, including lowering blood glucose levels, allowing one to maintain a healthy body weight, and also reducing the risks of heart disease and adult onset diabetes. Unlike other carbohydrates or sugars, KIDStrong will not rapidly elevate blood sugar levels, and will help to stabilize both blood sugar and insulin levels in the body.

The blend of carbohydrates utilized in the KIDStrong hydration drink results in an all-around excellent glycemic index.

Vitamins and Minerals

KIDStrong Vitamin and Mineral Blend: The vast majority of soft drinks, energy drinks, and other beverages that are available today are not specifically designed with a growing child in mind. KIDStrong has designed its proprietary vitamin and mineral blend specifically with the demands of growing children in mind. It is power-packed with 22 vitamins, minerals, and nutrients, including vitamin C, vitamin B12, vitamin B6, folate, calcium, riboflavin, niacin, selenium and zinc.

Electrolyte Blend

KIDStrong Electrolyte Blend: KIDStrong contains an optimal electrolyte profile that replenishes electrolytes, promotes energy, and prevents fatigue.

“In contrast to how they are viewed by the public, products such as Gatorade® and VitaminWater® are high in sugar, low in vitamin content, and not conducive to a healthful lifestyle,” remarked Dr. George Murphy, molecular biologist and the scientist behind KIDStrong. “We developed KIDStrong with growing kids in mind. Whether playing sports, studying for an exam, or conversing with friends, we want kids to be armed with all the vitamins, nutrients, and energy they need to be active, healthy, and filled with positive energy in order to be better prepared for life’s challenges.”

The suggested retail price for the KIDStrong™ hydration drink is $3.99 – $4.99 per 4-unit case and $ .99 – $1.39 per 12 oz. bottle. To inquire about becoming a KIDStrong retailer or distributor, please contact Ron Berkowitz at 516-208-3868 or For additional information about KIDStrong, its products and services, please call 888-302-0236, or visit

About KIDStrong

KIDStrong Enterprises embraces the belief that children are our planet’s most valuable asset. Its mission is to deliver a message of strength, health, vitality, and optimism by providing products and understanding that empower children both physically and mentally. The company strives to be a no-nonsense provider of tips, tools, and all-natural products to make it easier for children and their parents to live a healthy lifestyle.

By harnessing the most recent scientific research, KIDStrong designs, develops, and distributes unique products that are convenient, nutritious, scientifically sound, and taste great. KIDStrong strives to educate parents, children, and communities throughout the world concerning the dangers of childhood obesity and “to be the world’s number one provider of positive energy to kids everywhere.” Their goal is to equip families with the tools they need to effectively illustrate the path to an active, healthful, and productive lifestyle.