Distribution: Uncle Arnie’s Expands In Texas, Target Takes On Recoup
New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
News
With GLP-1 & NA Innovations, Langers Juice Sees Functional Future
Backed by a $10 million investment in manufacturing tech, Langers Juice is looking to play a bigger role in the growing functional beverage boom.
Stateside Bets on High-ABV Vodka Sodas and Super Lyte Vodka + Ade to Extend RTD Growth
Vodka-based, ready-to-drink (RTD) hard tea brand Surfside has become a $2 million-a-week or more brand for Stateside in Circana-tracked off-premise channels, but the company is looking beyond its breakout RTD.
Nowadays Eyes Category ‘Longevity’ With New Regulatory Hire
Nowadays is deepening its regulatory bench with the hiring of a former Alcohol and Tobacco Tax and Trade Bureau (TTB) program manager as its first Director of Regulatory Affairs.
Vertosa Faces Legal Challenge Over Hemp THC Production Process
CCT Sciences has filed a legal complaint against California-based Vertosa, challenging its sourcing of hemp-derived THC.
People Moves: Coke Prioritizes Digital With New Executive Role
Recent beverage industry leadership changes include Coke's new digital role, executive changes among THC drinks and a new VMG partner.
Taste Radio: Spend Less, Move Slower. Why Burlap & Barrel’s Blueprint Works.
Burlap & Barrel didn’t chase scale – and that’s why it’s winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand.
With Big Sipz and Private Label, Patco Brands Readies for the Next Phase of RTD Competition
Patco Brands launched in 2012 with a margarita business and a family-run operation. More than a decade later, the company has quietly evolved into one of the largest producers in the agave wine and ready-to-drink (RTD) space, operating at a scale that rivals far larger beverage groups while maintaining the agility of an independent.
Red Bull Revamps Roster, Adds Pascal Siakam Limited Release
Red Bull has added recent seasonal varieties to its permanent lineup and launched a new LTO can with its NBA athlete Pascal Siakam.
Texas Citrus Drinks Producer Buda Juice Goes Public
Buda Juice, Inc., a Texas-based manufacturer of cold-chain “UltraFresh” juice, went public this month, with shares trading on the New York Stock Exchange’s American exchange as of January 8 under the ticker symbol “BUDA.”
Asahi Brings Premium RTD Cocktail Brand to U.S.
Japanese beer giant Asahi is deepening its U.S. presence with the national launch of its premium ready-to-drink (RTD) vodka and soda cocktail.
Bloom Readies For Olympics With First Athlete Partnership
Bloom Nutrition is already hitting the ice with its first-ever athlete partnership in anticipation of the Winter Olympic Games next month.
Barbie’s Licensing ‘Moment’ Continues With Relaxation Beverage
Moment relaxation beverage is entering 2026 with a Barbie licensing deal and a caffeinated drink line that aligns with trends toward women-positioned energy options.
Marketing: Culture Pop’s Duet with Noah Kahan; Electrolit Teams with U.S Soccer Star
Massachusetts-based probiotic soda brand Culture Pop is teaming up with fellow Bay Stater Noah Kahan, a Grammy-nominated folk pop artist, for a limited edition flavor launch this month.