Six Brands Advance in New Beverage Showdown 29
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 29 at BevNET Live Summer 2025.
News
Icelandic Glacial Strikes First Ever Celeb Deal with Julianne Hough
Premium water brand Icelandic Glacial is joining the celeb club, announcing today a sponsorship agreement with Dancing With the Stars performer Julianne Hough, its first ever brand partnership with a celebrity influencer.
Trump-Era SBA Eliminates DEI, Tightens Underwriting And Citizenship Requirements
The Small Business Administration (SBA) under the second Trump term does not seem to be signaling support for its core constituents: Small businesses.
ForceBrands Names New CEO Ganjon, Three Other Execs Appointed
CPG talent recruitment business unveiled a new slate of leadership of its own today, naming Rob Ganjon to succeed founder Josh Wand as CEO after 17 years in the role.
Nowadays Lands THC Beverage Sponsorship with Palm Tree Crew
Hemp-derived THC beverage brand Nowadays has signed an exclusive partnership with Palm Tree Crew (PTC), the hospitality platform founded by electronic music DJ Kygo and his manager, Kyles Shear.
New Spirits From Diplomatico, Greenbar, Smirnoff & More
In this new spirits roundup, Smirnoff gets a ginger guava kick, Diplomatico Rum drops a 13-year limited release and Brother’s Bond graces hotel guests with regenerative grain-whiskey.
Taste Radio: Mission, Mainstream. How Kuli Kuli Landed Target & Walmart.
Lisa Curtis, founder and CEO of wellness brand Kuli Kuli, shares the inside story of the company’s evolution – from overcoming pandemic-era disruptions to executing a bold brand refresh – and why she emphasizes a “fail fast” mindset. She also reveals what it took to steer Kuli Kuli to profitability and offers her perspective on the key to long-term success in the crowded wellness industry.
BREZ Platforms With Non-Infused Innovation; ‘Hard to Build’ With THC
BRĒZ has launched two new hemp-derived THC SKUs and a pair of non-infused options that position the brand deeper within the growing functional and adult non-alc sets in grocery retail.
Part-Time Power: Unleashing Growth In CPG With Fractional Talent
In an industry where cash is hard to come by, but insights and experts are plenty, one expert makes a case for part-time hiring as a strategy to scale up.
On the Ryse: Protein-Boosted Energy Drink Puts Brand’s RTD Strategy In Focus
The bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a two-pronged energy drink strategy can punch its ticket to cross over.
How Outback’s Viral Mocktail Moment Made a Case Against Non-Alc Spirits
It’s almost Shark Week, which means Outback Stakehouse is readying the return of last year’s viral Aussie Jawssie, a raspberry-flavored vodka lemonade cocktail, laced with ocean-themed Blue Curacao and garnished with a plastic shark toy. There’s also a zero-proof version, Sharky Temple, but like the restaurant chain’s other non-alc cocktails, it won’t involve a substitute spirit.
UNFI Shuts Down ‘Certain Systems’, Service Disrupted After Cyberattack
Leading wholesale distributor UNFI has shut down some of its computer systems, leading to service and fulfillment disruptions, following a cyberattack last week. UNFI discovered “unauthorized activity” in its network on Thursday and proactively took several systems offline.
Boxed Water to Alter Some Environmental Claims After NAD Ruling
The National Advertising Division (NAD) delivered a mixed decision to Boxed Water is Better on Friday, ruling that while several of its environmental marketing claims were backed up and qualified, others will need to change.
How NIQ’s New Nutrition Scoring Could Guide Pricing
NielsenIQ has joined forces with FoodHealth Co. to integrate their respective datasets, enabling brands to spot and craft pitches around the incrementality their products could bring to a retailer’s set on the basis of price, health and how those factors affect consumer purchasing habits.