After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.
As a brand, C4 Energy is constantly doubling down on its commitment to the athletes, both every day and professional, who use its products to be the best versions of themselves. To continue that dedication, C4 Energy is launching a new campaign this fall.
Savor the nostalgia because after nearly four decades, Natural Products Expo East is on its last lap. Organizer New Hope Network confirmed in a letter to attendees yesterday that this year’s annual conference, which begins today in Philadelphia and runs through Saturday Sept 23, will be the show’s last.
Non-alcoholic beverage sales decelerated in the two-week period ending September 9 due to somewhat softer pricing and volumes, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Duvernois Creative Spirits announced the signing of a representation agreement with Southern Glazer’s Wine & Spirits of Canada, a division of Southern Glazer’s, the world’s preeminent distributor of beverage alcohol.
Jared Adkins, Founder and Master Distiller of Bluebird Distilling, the award-winning grain-to-glass distillery, is thrilled to announce a new partnership with the Jetty Rock Foundation, the 501(C)3 nonprofit arm of the coastal lifestyle and apparel brand Jetty.
Torabhaig Single Malt Distillery on the Isle of Skye closes the current chapter of its Torabhaig Legacy Series with a limited edition batch strength release straight from the cask.
Aura Bora’s expansion into non-alcoholic RTD cocktails – in the guise of the Dry Guys Olive Oil Martini, launching today – was not spurred by the ever-growing beverage category trend, but rather Andrew Benin, founder and CEO of olive oil brand Graza.
Barrell Craft Spirits (BCS), the original independent blender of unique aged, cask strength whiskey since 2013, unveiled its new state of the art blending facility in Jeffersontown, Kentucky, during a private ribbon cutting ceremony.
Glenglassaugh Distillery announces the relaunch of its core range with three coastal single malt whiskies – 12 Year Old, Portsoy, and Sandend – along with a new bottle design for the full portfolio.
This September Ardbeg will launch the fifth bottling of its permanent 19-year-old expression, Ardbeg Traigh Bhan. Produced in small batches and released year on year, this exceptionally rare and ever-changing whisky draws its inspiration from Islay’s Traigh Bhan beach, known locally as the Singing Sands.
ShineWater, (booth #2706) is unveiling new sustainable aluminum can packaging on the show floor at Natual Products Expo East on September 20-23.
Heineken UK has obtained a “significant minority” stake in Served, the ready-to-drink (RTD) brand backed by singer Ellie Goulding. Terms of the deal were not disclosed.
8th Wonder Tea is announcing their partnership with six-time NFL Pro Bowler and sports commentator Donovan McNabb who played 13 seasons as an NFL quarterback.
