PepsiCo names North American CEO
PepsiCo Inc. on Friday said effective immediately, John Compton will take on the newly created role of chief executive officer for North American operations, as the soft drink maker moves…
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Red Bull Challenges Redline in Trademark Dispute
It started as a simple trademark-infringement spat, with Red Bull, the Goliath of the energy-drink business, claiming the packaging of competitor Redline is “confusingly similar” to Red Bull’s. But the…
Penta Water to Be the Healthy Water Choice for Third Season of NBC’s Hit Weight Loss Reality TV Show, The Biggest Loser
Penta(R) water (www.pentawater.com), one of world’s purest drinking waters, will again be hydrating the contestants of NBC’s hit weight loss reality show, The Biggest Loser, starting Wednesday, September 20. In…
You Mean Lipton Green Can’t Save my Life?
It’s not just the green tea, but a bunch of other elements along with the green tea, that seem to be helping Japanese green tea drinkers have longer lives, according…
NuVim to Launch 4th Quarter Television Ad Campaign; Signs Actress/Model Ashleigh Howard
NuVim, Inc. a leading provider of nutritional beverages and the only beverage that helps build the immune system, muscle flexibility, and athletic performance announced today that international actress and model…
Ludicrous Hardcore Energy Brands Undergo New Ownership
@@img1California – September 14, 2006 – The new and exciting business opportunity was only one of the reasons David Eaton, now CEO and President of Mix Master Beverage Company, decided…
Diabetes Research Institute Foundation Teams Up With VitaZest Vitamin & Fruit Enriched Water
HOLLYWOOD – Sept. 12 – The Diabetes Research Institute Foundation and VitaZest(R) Vitamin & Fruit Enriched Water(R), a product of Triple A Products, LLC, today announced a new partnership that…
vitaminwater heads back to school this fall in kid-friendly size
@@img1whitestone, ny (september 2006) – with the nation’s childhood obesity epidemic at an all-time high, parents and school officials will be happy to know there is finally a “school approved”…
Nelson Peltz and Mike Weinstein Win Board Seats with Heinz
Corporate activist Nelson Peltz and another dissident investor who campaigned for changes at H.J. Heinz Co. appear to have won seats on the famed ketchup maker’s board, according to preliminary…
Kabbalah Energy Drink signs Bev-Tek distribution in the Greater Reno/Lake tahoe market
Reno, NV September 8, 2006 – Kabbalah Energy Drink, the newest energy drink in the fast growing energy beverage category, is now available in @@img1Lake Tahoe and Reno, Nevada. The…
Coca-Cola unveils new hot coffee, tea products in Canada
It has been a long, sometimes jittery journey. But finally, after five years of secretive planning, Coca-Cola is making its foray into the coffee business. On Wednesday, Coke took the…
airforce Nutrisoda and edun LIVE apparel Dress for Success
MINNEAPOLIS, (Sept. 5, 2006) – airforce® Nutrisoda® is launching their new socially conscious campaign “Style Conscience” in the month of September. This multi-faceted promotion is designed to raise awareness as…
Ten More for Tata?
Massive Indian beverage conglomerate Tata Tea may buy up to another 10 percent of Energy Brands, the marketer of Glaceau’s vitaminwater, smartwater, and the like. Tata bought approximately 30 percent…
Drink Up! Honest Tea Promotes Fair Trade Month
Bethesda, MD – (September 1, 2006) – Honest Tea, the maker of the best-selling brand of organic bottled tea, is supporting Fair Trade month by donating five cents of every…