Coke Buys Serbian Water Company
ATHENS, Greece — Greece’s Coca Cola Hellenic Bottling Co. and Atlanta-based The Coca-Cola Co. together have bought Serbian mineral water company Vlasinka, the Greek company said Friday. The 100 percent…
News
Setback for Sugar Association vs. Splenda
LOS ANGELES — A federal judge ruled Friday that a sugar industry trade group doesn’t have standing to sue the maker of Splenda for false advertising. The Sugar Association has…
Media Spending Grows; so does LeBron
Media spending was up for both Coca-Cola and PepsiCo last year, according to Beverage Business Insights, an industry newsletter. Both companies threw money behind their flagship cola and diet cola…
Everglo Cultivates Crazy Image
The marketer that made the blue spirit Hpnotiq red-hot is rolling out another Day-Glo drink it’s positioning as “the bad boy of the liquor industry.” Wingard this month rolls out…
Fillmore Street Brewery and Pimp Juice Invite Fans to “Take a Ride” with Nelly!
Los Angeles, CA – Hip Hop Artist Nelly and Fillmore Street Brewery (Manufacturer of Pimp Juice), in conjunction with Reuther Chrysler Jeep of St. Louis, Missouri, have placed two Pimp…
They LoveTthat Dirty Water — But Will They Drink It?
Who wants a frothy, clean bottle of the Charles River? The bottled water, Charles River Spring Water, was introduced this week by the Hingham-based discount retail chain Building #19 Inc.…
American Beverage Association hires Homeland Security PR Official
Washington, D.C. — Ralph D. Crowley, Chairman of the Board of the American Beverage Association (ABA), today announced appointment of Susan Neely, former Assistant Secretary (Public Affairs) for the U.S.…
Starbucks Buys Philanthropic Water Company
SEATTLE, WA — Starbucks Corporation has announced it has acquired Ethos Water, a privately held bottled-water company based in Santa Monica, Calif. @@img1Ethos Water will be available in Starbucks Company-operated…
7-Eleven Breaks out Formula 7
Dallas, TX — The national convenience store chain 7-Eleven is broadening its private label offerings to include such cutting-edge products as enhanced waters, and it might even attempt to sell…
Stay Calm, Cool and Collected with teany’s three tantalizing new tea flavors
@@img1 teany bottled beverages, the line of flavorful, healthy and all-natural iced teas founded by Moby and his business partner Kelly Tisdale as an offshoot of their Lower East Side…
Bacardi Bottles Watermelon
PR Newswire — Spring has sprung and the season of entertainment has begun. To help celebrate, Anheuser-Busch is launching a new Bacardi Silver flavor — Watermelon — a premium flavored…
COCA-COLA NORTH AMERICA INTRODUCES SIMPLY ORANGE IN NEW SINGLE-SERVE CARAFE
ATLANTA, April 5, 2005 – Coca-Cola North America is offering its Simply Orange premium, not-from-concentrate orange juice to U.S. consumers in a new, 400 ml single-serve carafe. The new package,…
BEVNET.COM HITS 2 MILLION PAGE VIEWS IN MARCH
Cambridge, MA – April 5, 2005 – Solidifying its position as the leading online source for beverage news, reviews and more, BevNET.com’s site traffic hit the 2 million page view…
ZOTA SODA HITS THE SHELVES; CONSCIENTIOUS CONSUMERS EVERYWHERE, REJOICE!
Burlington, VT – APRIL 4, 2005 – Can great-tasting soda be good for you?After all, healthy soda sounds like an oxymoron. Healthy soda that tastes good, is good for the…