ATLANTA, April 5, 2005 – Coca-Cola North America is offering its Simply Orange premium, not-from-concentrate orange juice to U.S. consumers in a new, 400 ml single-serve carafe.
The new package, which reflects the award-winning design of the original 1.75 liter carafe, will introduce Simply Orange to more consumers in a convenient, portable package for on-the-go meals.
“Our research shows product trial and repeat purchase of the 1.75 liter Simply Orange are very strong, so we’re confident that if we get the product into the hands of more consumers in a convenient package, they’ll respond,” said Grace Teng, Simply Orange brand manager. “Simply Orange consumers love the product and we believe they’ll love its new portable package.”
The Simply Orange dollar share of the $2.8 billion orange juice category has risen two points since its national launch in 2003. 1
The new Simply Orange single-serve carafe will be available to retailers in March in the two top-selling varieties in the Simply Orange portfolio — Original and Calcium. 2 The recommended retail price of the new carafes will be at parity with comparable premium, not-from-concentrate orange juices. The company will support the brand in 2005 with a full-year advertising plan.
The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com.
To download product photos or for more information visit: www.newproducts.coca-cola.com or please contact Ray Crockett at 404-476-1070.
# # #
1,2 Across all measured channels according to AC Nielsen (January – December 2004).
2005 The Coca-Cola Company. Simply Orange is a trademark of The Coca-Cola Company.