CELSIUS, Essential Energy, maker of lifestyle drink, announced a partnership with LEARFIELD – the media and technology company powering college sports – to deepen and expand its footprint on campuses around the country through college football and men’s and women’s basketball.
La Caza Tequila is excited to announce that it has expanded into its third market within three months of launch and is now available across the state of Ohio, including Akron, Cleveland, Cincinnati, Columbus and Toledo.
If you’ve stumbled into a Chicago bar late at night, it’s likely you’ve been offered a shot of Jeppson’s Malört. Like Fernet to San Francisco, the Swedish-style liquor has become a bartender's handshake in the city and an unlikely regional icon. Now, hitting its 90th anniversary, the owners are building on its organic social media buzz, merchandise collection, and even its polarizing taste to push it into bars across the country.
Southbound Tequila, an all-occasion premium tequila made from 100% Blue Agave officially launches in Tennessee and Florida and nationwide via e-commerce.
In this week’s new products roundup, Elmhurst and Spindrift launch (and re-launch) flavors inspired by a classic Thanksgiving dessert, Brelixi makes its debut with a line of fruity cannabis-infused instant drink mixes and G Fuel teams up with Armored Core VI: Fires of Rubicon.
The hosts discussed the rise of high-profile creator-led brands and their transcendence beyond celebrity ties. They also reflect on a PSL season that started way too soon and the strategy behind functional brands that market both energizing and calming products. We also feature the latest installment of The Goat Pen, our regular series with Carlton Fowler, the co-founder and managing partner of early-stage investment firm Goat Rodeo Capital.
We caught up with Weller CEO John Simmons to learn more about the brand’s experience in both Erewhon and Minnesota in order to learn more about how hemp-derived THC is breaking out into the mainstream and how the brand, which had previously established itself in the CBD category, is using the opportunity to reach new consumers.
High West, the Park City-based whiskey distillery, is thrilled to announce they’re teaming up with Shaun White to protect and preserve the land they both call home – The West.
Gran Coramino Tequila, the ultra-premium tequila brand, launched a new brand campaign with the debut of their anthemic film “Club Coramino,” to celebrate their brand mantra, “Hard Work Tastes Different" on August 28th.
Costa Tequila announces new partnerships with Florida-based distribution companies Gold Coast Eagle Distributing and Carroll Distributing.
Pernod Ricard net sales grew +13% to $13.2 billion in FY 2023, but in its earnings report today the liquor company warned that sales would soon see a decline in China and the U.S.
As National Skin Care Awareness Month takes the spotlight this September, leading premium, functional alkaline water brand, Jove, announced its latest retail expansion in partnership with The Fresh Market.
Although M&A activity may have slowed amid economic uncertainty over the past year, it’s hardly an anomaly. However, a new report from Rabobank, titled “The New Deal Environment,” says that slowdown means potential buyers and sellers may have to significantly rethink how they approach deals going forward.
Morningside Brands, Inc. announces Alma del Jaguar Tequila’s second release, a handcrafted 100% Blue Weber Agave Tequila Reposado that is sustainably produced and confirmed additive-free.
