ShineWater to Unveil New Sustainable Packaging at Natural Products Expo East
ShineWater, (booth #2706) is unveiling new sustainable aluminum can packaging on the show floor at Natual Products Expo East on September 20-23.
News
Heineken Acquires Stake in Ellie Goulding’s Served RTDs
Heineken UK has obtained a “significant minority” stake in Served, the ready-to-drink (RTD) brand backed by singer Ellie Goulding. Terms of the deal were not disclosed.
8th Wonder Tea Announces Partnership With Six-Time NFL Bowler Donovan McNabb
8th Wonder Tea is announcing their partnership with six-time NFL Pro Bowler and sports commentator Donovan McNabb who played 13 seasons as an NFL quarterback.
Taste Radio: The Two-Word Phrase That Helps Celsius Generate Over $1 Billion Annually
Celsius CEO John Fieldly spoke about how financial discipline is embedded in company culture, why brand-building is about “figuring out where you fit in a consumer’s life,” navigating expectations and opportunities with strategic partner Pepsico and how junior-level employees influence the company’s innovation strategy.
Featured – How to Build a Nimble, Capital-Efficient Brand
Elliot Begoun is a 30-year industry veteran, author, and the Founder of TIG, a 1:1 customized alternative accelerator focused on helping emerging natural product brands grow. TIG works with its entrepreneurs to build nimble, capital- efficient, resilient brands that become tardigrades not unicorns.
REBBL Rebrand Targets Mainstream; “It’s a Different Consumer”
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
ZOA+ Pre-Workout Line Expands Into Powder
Energy drink brand ZOA has officially launched its ZOA+ Pre-Workout line in powdered format. Available in Cherry Lime, Fruit Punch and Wild Berry flavors, ZOA+ Pre-Workout powders are sold online direct-to-consumer and on Amazon for $49.99 per 25-serving tub.
Bill Edwards Joins Bosscal Mezcal as Chief Strategy Officer
Brothers Verne and Nelson Nieves, co-founders and co-owners of Bosscal Mezcal, are pleased to announce that William (“Bill”) Edwards, formerly Senior Vice President of National Accounts On-Premise for Southern Glazer’s Wine&Spirits (SGWS;Miami, FL), has joined Bosscal as Chief Strategy Officer.
Hazelicious Launches Hazelnut Milk in Two Delicious Varieties
Hazelicious, the leading brand in hazelnut-based products, is proud to announce the launch of its line of Hazelnut Milk. Hazelicious, Hazelnut Milk is perfect for those who are looking for a rich, creamy, and more sustainable option to almond milk.
Laws Whiskey House Announces Fan Favorite Honey Cask Finished Bourbon
Laws Whiskey House, the award-winning whiskey distillery in Denver, unveils their newest Special Finish Series release: Honey Cask Finished Bourbon - a sweet collaboration with Bee Squared Apiaries.
Johnnie Walker Launches Blue Label Elusive Umami
Johnnie Walker, the world's number one Scotch Whisky brand1, unveils Johnnie Walker Blue Label Elusive Umami - a pioneering expression inspired by the enigmatic flavor also known as the fifth taste.
Yerbaé Welcomes New York Jets Offensive Coordinator Nathaniel Hackett to Its Team of Investors
Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced Nathaniel Hackett, offensive coordinator for the New York Jets, has signed on to its growing roster of NFL luminary investors.
RYSE FUEL Becomes Official Energy Drink of The Buffalo Sabres
RYSE FUEL, the rapidly growing and evolving energy drink brand renowned for its collaborations, announced a new partnership with the Buffalo Sabres.
Six Questions with Jose “Pepe” Hermosillo, Founder and Master Tequilero of Casa Noble Tequila
We chat with the founder of Casa Noble about why innovation has anchored his business model, what beyond organic means, and how being part of the Constellation portfolio has changed the business.