James Morrissey, the founder of beverage alcohol platform Global Brand Equities, discussed his vision to meet modern consumers where they live and drink via a contemporary approach to brand and promotion, how he cultivates mutually beneficial celebrity partnerships and why moving at “the speed of culture” is key to the company’s marketing strategy.
Award-winning Thomas Ashbourne Craft Spirits, a wildly dignified, female-led and owned canned and bottled craft cocktail company, unveils its newest cocktail alongside actor, producer, and cocktail enthusiast Neil Patrick Harris with the debut of "The After Hours" Espresso Martini.
Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, announced the launch of its all-new Tropical Fruit sparkling water, available as a limited-time-only (LTO) offering for the summer season.
GNGR Labs, a producer of high-quality wellness shots, has announced the release of its latest product, the Vitamin C Booster. Designed for those who want to reap the benefits of ginger shots but are more sensitive to spices, this new SKU offers a milder yet equally powerful alternative.
There were several factors that made ready-to-drink (RTD) canned cocktail Fishers Island Lemonade an attractive acquisition for E. & J. Gallo: premium positioning, high reorder rates, excellent taste and the founder’s pioneering vision for canned cocktails.
Owl’s Brew, a pioneer in better-for-you alcoholic beverages, is making its mark by expanding into the spirit based cocktail sector with four new flavors and two new packs.
SIG, a global leader in packaging systems and solutions, again received approval to display 3-A certification for its entire line of SIG SureFill 40 bag-in-box fillers.
BioFoodTech start-up EXOSOMM, Ltd., has explored the natural mechanisms inherent in human breastmilk to create a novel bioactive ingredient that can potentially support millions of adults with inflammatory disorders. Based on its scientific findings EXOSOMM developed an innovative technology that isolates exosomes—natural particles in maternal milk that play an important role in the healthy development of the immune system.
An ex vivo study has demonstrated that BeniCaros, an upcycled soluble carrot fiber from NutriLeads BV, has the right level of structural complexity to produce consistent, significant and beneficial effects on the gut microbiota despite differences in individual microbiota composition.
Lallemand Brewing proudly has released its latest innovation, developed for craft, regional and industrial brewers alike hoping to make great tasting, consistent Low and No alcohol beers. Low-and-No-alcohol beers have seen a recent boom in popularity as consumers cut back on alcohol and opt for healthier alternatives.
Doehler, the global food and beverage ingredient company, has announced a strategic partnership with Ixora Scientific to discover and commercialize natural taste modulators derived from botanicals and cooperate around natural ingredients systems and integrated solutions for the global food and beverage industry.
While consumers may not necessarily be flocking to artificial ingredients with open arms, the data shows that strong product launches from top beverage conglomerates and insurgent brands, such as sucralose-sweetened energy players PRIME and Celsius, are pushing lab-developed sweeteners ahead in certain parts of the store.
Meeting consumer demand for healthier and innovative beverages with clean label ingredients, Javo Beverage introduces new lemonade-based energy drinks and premium flavored iced teas for the foodservice industry.
InterContinental Beverage Capital and Travers City, MI-based NewTree Fruit Company (NTFC) are taking NTFC’s patented De-Sugaring Technology to the next level. The two companies will be collaborating on ways to bring NTFC’s revolutionary technology into IBC's Bevnology product development facility in Tyron, GA.
