News

Method And Madness Debuts Limited Edition Release: Rye And Malt Irish Whiskey

Irish Distillers, producers of some of the world’s most well-known and successful Irish whiskeys, announces the U.S. exclusive of METHOD AND MADNESS Rye and Malt Irish Whiskey, another boundary pushing release created at the company’s innovation hub in Midleton, the Micro Distillery.

Machu Picchu Expands Clean Energy Positioning with Yerba Mate Line

Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.

The Long Game: How the Finnish Long Drink Became One of America’s Favorite RTDs

When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.

Echo Spirits Distilling Co. Expands to the Heart of Bourbon Country

Echo Spirits Distilling Co., a Columbus-OH-based craft distillery known for its award-winning rums, announced that it is expanding its spirits to the heart of bourbon country. The company will be selling its high-quality rums in Kentucky through local liquor stores, bars, and restaurants.

Ohanafy Brings Salesforce-Powered Innovation to the Craft Beverage Industry

Ohanafy, a craft beverage operating system for breweries, announced that due to popular demand, the company is extending its world-class solution, the only one-of-its-kind built on Salesforce – to distilleries, wineries, cideries, kombucha, ready-to-drink, and non-alcoholic industries. 

Major League Pickleball Announces Dulce Vida Tequila As Official Tequila Sponsor For The 2023 And 2024 Seasons

Major League Pickleball (MLP) announced a multi-year partnership with award-winning tequila brand, Dulce Vida. As the first-ever tequila sponsor of MLP, Dulce Vida will be the official and exclusive tequila on-site at all MLP events through the 2024 season, giving pickleball fans the opportunity to sample and learn about Dulce Vida’s wide variety of tequilas.

Cierto Tequila Begins Its U.S. Rollout

Cierto Tequila, a luxury portfolio of award-winning, 100% additive-free authentic tequilas, begins its U.S. rollout this month. Initially launching in California, Florida, Texas, New York, Illinois, Arizona, Colorado, Nevada, and Delaware, Cierto will expand nationally throughout 2023.