Parrot Bay Rum Invites Fans to Escape the Daily Grind on a “Bae-Cation” Vacation
Thanks to Parrot Bay Rum, (two) birds of a feather can flock to warmer weather together on a Parrot Bay “Bae-Cation.”
News
PFL and Wolf Spirit’s Puncher’s Chance Bourbon Go Another Round With Multi-Year Partnership Renewal
The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced it has reached a multi-year expanded partnership agreement with Eugene, Oregon’s Wolf Spirit, which will see Puncher’s Chance Bourbon continue as the Official Spirits Partner of the PFL.
Richard’s Rainwater Eyes Scaling Nationally With Increased Supply
Richard’s Rainwater announced the completion of the world’s largest potable rainwater collection site in Louisiana, setting its sustainability sights on reducing its carbon footprint with a network of decentralized collection and distribution hubs.
GURU Reports -3.7% Revenue Drop in FY2022, Shifts Focus to Sales Velocity
Canadian energy drink maker Guru Organic Energy Corp. reported a full-year net revenue of CAD$29.1 million, down 3.7% from CAD$30.2 million in 2021, and announced plans to shift its primary focus from brand awareness to sales velocity in the upcoming fiscal year.
Grain & Barrel Spirits Appoints Will Woodington as Its First National Whiskey Brand Ambassador
Grain & Barrel Spirits, which develops and scales craft spirits that connect the best artisans to consumers worldwide, has appointed Will Woodington as its first National Whiskey Brand Ambassador.
FDA Says CBD Is Not A Dietary Supplement, Tasks Congress With New Oversight Plan
The U.S. Food and Drug Administration (FDA) is looking for Congress to take charge in regulating cannabinoid (CBD) products after concluding the agency’s existing authority over food additives and supplements does not provide all the necessary tools for managing the risks of CBD.
ecoSPIRITS to Launch in Dominican Republic With Candela Mamajuana
ecoSPIRITS has announced plans to launch closed loop service in the Dominican Republic under a Licensed Operator Agreement with KOI DOMINICANA SRL, the producer of Candela Mamajuana, a premium spiced rum based on a recipe which is native to the region.
Maestro Dobel Tequila Announces Partnership With Professional Golfer Jon Rahm
Maestro Dobel Tequila, creator of the world’s first Cristalino and the ‘Official Tequila of the PGA TOUR and PGA TOUR Champions’ announces a multi-year partnership with global golf superstar Jon Rahm.
RNDC Announces National Agreement with Milestone Brands
Republic National Distributing Company (RNDC) announced the national agreement with Milestone Brands for all of their legacy brands, and including recently acquired Empress 1908 Gin.
Milo’s Tea Company Announces Plans For New Plant In Spartanburg County, South Carolina
Milo's Tea Company, a 76-year-old Alabama-based national beverage company, announced it will invest over $130 million initially to build a new manufacturing and distribution facility in Spartanburg County, South Carolina. In the beginning, this new facility will bring more than 100 jobs to the area.
Swoon Partners with Big Geyser in New York to Expand Retailer Network
Swoon, the beverage brand putting a healthy twist on the classic drinks like lemonade and iced tea, is announcing its partnership with Big Geyser, the New York based distributor of non-alcoholic beverages.
Cee Lo Green Signs Partnership Deal With Black Owned Victor George Spirits
Victor George Spirits (VGS) announced they have entered into a partnership agreement with singer, songwriter and actor, Cee Lo Green (Cee Lo) who has won five Grammy Awards, one BET award, one Billboard music award as well as nominations for over eighteen other Grammy awards.
Distribution Roundup: Non-Alc Brand Free AF U.S. Launch, Sunwink Expands Target Footprint
New Zealand's first non-alcoholic spirits brand is preparing for a March launch in the U.S. thanks to a partnership with Sprouts nationwide. Sunwink increases its offerings in Target and instant boba tea maker BobaBam hits the club channel.
Espanita Tequila Unveils Limited Barrel Reserve Collection of Ultra-Premium Tequilas
Critically acclaimed spirits brand Espanita Tequila welcomes a new limited-edition Barrel Reserve collection to their portfolio of award-winning 100% Blue Agave Spirits.