Better Juice Technology Reduces Sugar Loads in Berry Fruit Juices
FoodTech start-up Better Juice, Ltd. announces its highly successful completion of a series of pilot trials for reducing simple sugars in natural berry and other fruit juices.
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Spindrift Spiked Launches Spiked Strawberry Lemonade
Spindrift is launching Spiked Strawberry Lemonade – the 21+ adult version of their fan-favorite sparkling lemonade. Voted #1 Best Tasting by The Washington Post, Spindrift Spiked is made with real fruit – and no synthetic sweeteners or additives – Spiked Strawberry Lemonade guarantees all the nostalgia of your favorite lemonade without any of the added sugar.
Apparo Inc. Earns Upcycled Certified Classification for Its Sunflower Protein Ingredients
Apparo, a plant protein ingredient company, has received the Upcycled Certified classification from the Upcycled Food Association for its Solistein sunflower protein isolates.
“Non-actionable Puffery”: Monster Asks Judge To Dump VPX False Advertising Lawsuit
Monster Energy has asked a federal judge in Florida to dismiss a false advertising lawsuit filed by Bang Energy manufacturer Vital Pharmaceuticals (VPX) accusing the California-based energy drink leader of making dangerous products with hyperbolic marketing.
Marketing: MYND Drinks Announces Historic Partnership with Chicago Cubs; Califia Farms Evokes Nostalgia with Cookie Monster Campaign
MYND Drinks is the first CBD company to partner with a Major League Baseball (MLB) club through its newly announced partnership with the Chicago Cubs.
ADM and Brightseed Launch Global Partnership To Decode How The Gut Microbiome & Bioactives Impact Human Health
ADM, a global leader in nutrition that powers many of the world’s top food, beverage, and health and wellness brands, and Brightseed, the bioactives company and a World Economic Forum Global Innovator, announced a global joint partnership to develop evidence-based functional synbiotic products that target microbiome optimization with an undisclosed investment.
Taste Radio: A Niche $100 Million Brand? The Coconut Cult Has A Plan.
Noah Simon-Waddell and Ari Raz, the co-founder and CEO, respectively, of The Coconut Cult, explained how they have positioned the plant-based probiotic yogurt brand for scale and mainstream success while maintaining its values and vision, including the impact of meaningful and authentic social content and its direct correlation to surging and organic sales growth.
Farbest Brands Investing in Growth and Seeking New Partnerships
Farbest Brands has announced some organizational changes to support investment in new product lines and ingredients, specifically in proteins, hydrocolloids, and emulsifiers.
Glenglassaugh Distillery Announces 46-Year-Old Single Malt Scotch Whisky Exclusive to U.S. Market
Glenglassaugh Distillery announces the limited release of its 46-Year-Old Single Malt Scotch Whisky, available exclusively to the U.S. market.
Barrell Craft Spirits Promotes Seven Members of Its Sales Team to Regional Managers
Barrell Craft Spirits (BCS), the original independent blender of unique aged, cask strength whiskey recognized for its expertise since 2013, has promoted seven members of its current sales team to Regional Managers, all of whom will report directly to Stefanie Bair, Director of Sales, US, and ultimately to Chris Riesbeck, BCS’ Chief Commercial Officer.
Distribution Roundup: Lemon Perfect Hits Target, Cann In NY State
Lemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail channel debut in Sprouts Farmers Market.
Mi Campo Debuts Ready To Pour Cocktails Made With Premium Tequilas
Mi Campo, enters the spirits-based ready to drink category with the debut of two signature cocktails, Mango Mule and Spicy Jalapeño Margarita. Launched in 2018, Mi Campo translates to “my field” and is a modern take on traditional tequila.
Amber Beverage Group Welcomes Commercial Director for North America
The rapidly growing global spirits company, Amber Beverage Group(ABG), has appointed Jessica Lanzon as ABG Commercial Director for North America.
Molson Coors and Coca-Cola to Launch Peace Hard Tea FMB
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.