As the sober curious movement gains momentum, alcoholic and non-alcoholic beverage brands alike are seizing the opportunity to build brand awareness and showcase their products through Dry January marketing campaigns.
Women-led, vitamin-infused, clean energy drink brand GORGIE launched today, just six months after founder Michelle Cordeiro Grant first came up with the concept, tested it via TikTok and began building an online community dedicated to wellness and energy, complete with magazine and a host of followers.
Hudson Whiskey has teamed up with acclaimed New York butcher Pat LaFrieda to introduce a tasty twist to Dry January – by way of a limited-edition, whiskey dry-aged steak kit.
Slate Milk closed a $10.5 million funding round that will fuel a national distribution push and support a new product launch in coming weeks.
Five Nine Kentucky Straight Bourbon Whiskey, the “Tools-Down Whiskey” by the Troll Co. lifestyle brand, is proud to announce a nationwide expansion in 2023.
The GlenDronach Distillery announces the eleventh release of its highly anticipated Cask Strength Highland Single Malt Scotch Whisky.
Provi, the largest ecommerce marketplace for the beverage alcohol industry, and Johnson Brothers, a wine, beer, and spirits distributor, announced an expanded partnership to increase marketplace access for on- and off-premise customers in select new markets.
Yéyo Tequila, a masterful tequila passionately crafted and traditionally distilled with a modern twist, announced the launch of new packaging that celebrates the art that is tequila making while inviting consumers to be an interactive part of the process.
Functional non-alcoholic spirits brand Aplós announces the launch of its first new spirit, Aplós Arise.
Republic National Distributing Company (RNDC) announced that E. & J. Gallo Winery awarded the company its retail chain distribution business in California, adding to the general market retail distribution business RNDC took over in 2021.
REIGN Total Body Fuel, the leading zero-sugar performance energy drink, has been named the official energy drink of Wodapalooza 2023 – the premier contest for the best CrossFit athletes around the world.
Albertsons Companies released its quarterly earnings on Tuesday, reporting net sales and other revenue reached $18.2 billion in Q3, a 1% increase from Q2 results, with growth largely driven by retail price inflation and higher fuel sales.
Moment, winner of BevNET New Beverage showdown 20 and the fastest-growing adaptogenic beverage just launched a collab with Lululemon, which is the largest athleisure brand in the world.
Creators of Prohibition Pops, a high-end frozen treat for grownups, announced their product launch in three delicious flavors, DAQ 33, Pink Lemonade, and Bourbon Buck for Spring of 2023.
