Lotus Beverage Alliance Born From Merger of Six Major Bev Equipment Makers
Six major U.S. beverage equipment makers are merging to form Lotus Beverage Alliance, designed as an end-to-end services provider for craft drinks.
News
Pearpop Drops Fake Energy Drink Intending To Generate ‘Real Results’
Pearpop – a marketplace platform connecting brands and content creators – dropped The Pearpop Energy Drink today on the belief that it can build a slate of new brands spanning numerous categories overnight, with products that don’t even exist.
Knockin’ on Kentucky’s Door: Bob Dylan’s Heaven’s Door Expands Production in KY
Bob Dylan's whiskey brand Heaven’s Door is moving its production from Tennessee and expanding capacity at a new distillery in Kentucky, while also building an immersive brand experience space in a former church in downtown Louisville.
Lemon Perfect Expands Distribution with Target Stores Nationwide
Lemon Perfect, the fastest-growing brand in the enhanced water category*, announced its retail expansion with Target.
Garrison Brothers Distillery Announces New Bourbon Expression: LADY BIRD
Garrison Brothers Distillery, Texas’ first legal whiskey distillery, established in 2006, will release Lady Bird, a Texas Straight Bourbon Whiskey infused with Texas wildflower honey and finished in a cognac cask, on Saturday May 6 at the distillery, and then nationwide, starting in mid-May.
Chlorophyll Water Now Available at all Fruitful Yield Locations in Illinois
Chlorophyll Water, the first-ever bottled water in the USA to pass and receive the ‘Clean Label Project Certification’ is now available at all 15 Fruitful Yield locations in Illinois.
Mast-Jägermeister US Releases New Commercial Featuring Lolo Zouaï, Hits the Road as the Official U.S. Sponsor of PLAYGIRL World Tour
Jägermeister has teamed with Lolo Zouaï to feature the rising pop singer and songwriter in the herbal liqueur’s new advertising campaign.
FUL Foods Launches FULwater in the US
FUL Foods, an Amsterdam-based, food-tech startup creating a new category of environmentally efficient, functional nutrition, announces the launch of its first product to the U.S. market, FULwater, a naturally vibrant blue functional water.
Introducing FUNKIN Nitro Infused Cocktails
FUNKIN COCKTAILS, featuring a unique nitro infused delivery system paired with real fruit and high-quality spirits, is slated to hit shelves this month. FUNKIN’s special nitro formulation allows their top quality ingredients to integrate fully, creating an effortlessly delicious bar-quality cocktail experience, anywhere, at any time.
Campari Group Debuts Luxury Tequila, Mayenda
As tequila continues to rise, Campari Group has expanded its agave spirits portfolio with the launch of a new tequila, Mayenda. The brand will debut with a blanco expression available in Mexico and the U.S. this week, retailing at $70.
Ryl Tea Announces Morgan Wallen as Investor and Brand Ambassador Ahead of Large-Scale Company Expansion
Ryl Tea is pleased to announce Country music star Morgan Wallen has signed on as an investor and brand ambassador in the first iced tea brand to align classic southern iced tea taste with healthy, functional attributes of homemade steeped tea.
Breakthru Beverage Group Closes Acquisition of Wine Warehouse
Breakthru Beverage Group announced it has completed the acquisition of California-based wholesaler Wine Warehouse, which is now operating as Breakthru Beverage California.
Monster Energy Participates in Walmart’s Fight Hunger. Spark Change. Campaign For Fourth Year Running
Monster Energy teams up with Walmart for its Fight Hunger. Spark Change. campaign raising funds for Feeding America member food banks around the country. From April 10 until May 8, Monster Energy has committed to donating $0.10 for every participating item sold in all Walmart locations in the United States.
Kings County Distillery Announces New Coffee Whiskey
Kings County Distillery is excited to announce the release of a new Coffee Whiskey, made in close collaboration with longtime Brooklyn Navy Yard neighbors Parlor Coffee.