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REIGN Total Body Fuel, the leading zero-sugar performance energy drink, officially announced their partnership with Spartan, the world's largest obstacle course race (OCR) and endurance brand.
Disaronno International LLC, is proud to announce a new media campaign titled, “New Dolcevita – Dis is our Summer” to increase awareness for Disaronno Velvet Cream Liqueur during the key summer season
Following the promotion of Cristina Desmond to Region President, Central U.S., Breakthru announced John Reardon has been appointed Executive Vice President, Breakthru Pennsylvania.
Glendalough Distillery proudly launches a refreshed bottle design for its award winning Glendalough Wild Botanical and Wild Rose Gins, evoking a sense of place that transports you to the distillery's bountiful home in County Wicklow – located in the East of Ireland.
With luxury tequila driving growth for spirits, the beverage innovators behind Fuze, NOS, BodyArmor and Core, are looking to further their presence in agave spirits.
Lux Row Distillers announced two new variants in the Ezra Brooks brand family: Ezra Brooks 99 Straight Rye Whiskey and a newly reformulated Ezra Brooks Bourbon Cream.
Non-alcoholic beverage sales remained “healthy but decelerated sequentially,” growing 8.8% in the two-week period ending May 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Hooten Young, a veteran-founded American Whiskey and cigar brand, is thrilled to launch its newest limited-edition product, Hooten Young & Jack Carr Warrior Proof American Whiskey.
BHAKTA Spirits, the world’s preeminent House of Vintages, announced the limited release of its next BHAKTA 50 (1868–1970), Barrel 24: “Gandhi” ($450).
nutpods, the popular celebrity favorite plant-based coffee creamer brand, announces its newest creamer flavor: Oat Brown Sugar.
After months in stealth mode, Cocovibe announced it is formally launching its new line of environmentally sustainable, organic, plant-based, low sugar, additive-free, dispensed, functional electrolyte drinks at the National Restaurant Show in Chicago May 20-23, 2023 (South Hall – Organic and Natural Pavilion Booth # 1388).
Hoop Tea, a line of bright & refreshing spiked iced teas founded on the sunny beaches of Ocean City, Maryland, adds two new flavors to their line of innovative, made-to-share, 3-liter (12 servings) pouches!
BIOLYTE, the first clinical hydration drink to offer the same amount of electrolytes as an IV bag, has been named to the durable medical equipment (DME) benefit category by the Centers for Medicare & Medicaid Services (CMS).
After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.