News

Entertainment Arts Research (OTC: EARI), a diversified beverage and media group, has announced that it has applied to FINRA to change its name to "The Original New York Seltzer Beverage Corporation", better aligning the corporate identity with its core business and iconic brand, operating in the global craft soda market valued at USD 651.3 million in 2021 and is expected to grow at a CAGR of 5.04% during the forecast period.

Top Note Tonic announces a partnership with Cavalier Distributing to bring its lineup of craft mixers to retail shelves across Ohio. Top Note’s complex and layered beverage mixers, including Classic Tonic Water, Ginger Beer, Sparkling Grapefruit Soda, and Bitter Lemon Tonic Water, are among the award-winning products available now in Ohio.

Pepsi has partnered with DraftKings and enlisted Carlos Boozer to encourage fans to submit a “Zero Right” bracket during college basketball’s biggest tournament.

“A-GAME” Beverages, Inc. signs a deal with Kalil Bottling Co. to bring its full lineup of premium sports beverages to retail stores across Arizona, beginning in April 2023. 

The Emerging Brands Alliance, an organization dedicated to helping CPG brands scale manufacturing, has announced its 2023 grant program. This year, the Alliance will award one $50,000 grant to assist a high-growth company with the purchase of packaging or processing machinery for their manufacturing facility, or that of their co-manufacturer’s facility. Applications open March 17, 2023.

Ready, one of the fastest growing sports nutrition companies in America with co-owners and Ready Athletes Aaron Donald and Giannis Antetokounmpo, announced the launching of a light version of Ready Sports Drink, its advanced and science-based line of performance products designed to optimize hydration replenishment and energy production.

Boxed Water is taking a bite out of plastic pollution with its newest rollout – Jurassic World-inspired cartons – to grocery retailers across the U.S. Starting in April with its first wave of releases, it will stomp into the family-owned grocery chain Meijer.

Perfect Hydration Alkaline Water – a brand on a mission to offer athletes better hydration with premium and refreshing alkaline water in sustainable packaging – announced a partnership with CrossFit making it the Official Water of the 2023 NOBULL CrossFit Games.