News

Monster To Launch Flavored Malt Beverage “The Beast Unleashed”

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV), will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Wilde Irish Gin, New Luxury Spirit, Launches in Washington D.C. & California

Wilde Irish Gin, a brazen response to the craft gin movement, launches this summer in California and Washington, D.C. Taking inspiration from its namesake, literary giant Oscar Wilde, Wilde Irish Gin emerges in a glorious flare of extravagance, from the bespoke book-shaped purple bottle to Wilde’s cane on the intricate silver cap.

Vericast: Inflation Pushes Brands to Craft Marketing Around Generational Differences

Marketing firm Vericast explained in its “2022 CPG and Grocery TrendWatch” consumer report that brands who offer competitive pricing and promotions while optimizing the convenience of online shopping with the in-store experience are more likely to succeed across age groups during the current high inflationary period.

Reed’s Debuts Spiked Ginger Ale

Reed’s, Inc. (NASDAQ: REED) (“Reed’s” or the “Company”), owner of the nation’s leading portfolio of handcrafted, all-natural ginger beverages, announced the launch of Reed’s Hard Ginger Ale.

Breckenridge Distillery and Denver Broncos Release Limited-Edition Mile High Bourbon Blends

Breckenridge Distillery, the ‘World’s Highest Distillery’ and the official Bourbon of football franchise, the Denver Broncos, announced two new limited-edition Mile High Bourbon Blends, the second commemorative Broncos Bourbon Blends of the series collaboration. Fans aged 21 or older can purchase the limited-edition bottles beginning Monday, Aug. 8.

Black Infusions Dirty Shirley RTD Hits California

The Drink of the Summer is coming to California consumers in the convenience of a can as BEVMO, the largest specialty beverage retailer on the west coast, will be stocking the Black Infusions Dirty Shirley RTD across the state. The Dirty Shirley RTD will also be available to California consumers via the GoPuff app.

Wilderton Botanical Spirit Launches New Non Alcoholic Bittersweet Aperitivo

The visionary non-alcoholic spirit brand Wilderton Botanical Spirit proudly welcomes a first-in-category naturally preserved Bittersweet Aperitivo to its award-winning portfolio of botanically-driven craft spirits. In a nod to aperitivo and the burgeoning spritz culture, Wilderton’s Bittersweet Aperitivo’s bold, intricate flavor profile is a 100% natural ruby red liquid, hand crafted using a proprietary process from globally-sourced botanicals in the Pacific Northwest.