News

Swoon Launches Full Line at Publix

It just got easier to live a happier, healthier lifestyle. Swoon, the beverage brand on a mission to help people be happier and healthier by taking sugar out of society, launched in Publix stores across the Southeast. 

Jason Derulo Becomes Partner of Organic TREO Fruit and Birch Water

TREO, the first and only beverage in the United States to utilize birch water to create its line of organic and functional flavored waters, announced that the internationally chart-topping singer, songwriter, and viral TikTok influencer Jason Derulo has acquired a significant ownership stake in the brand, making him a partner of the beverage company founded with the mission of creating the next generation of healthy drinks.

Aurora Capital Partners Acquires Leading High Pressure Processing Provider Universal Pure

Aurora Capital Partners ("Aurora"), a leading middle-market private equity firm, announced that it has acquired Universal Pure Holdings, LLC ("Universal Pure" or the "Company"), the largest independent provider of high pressure processing ("HPP") and related food safety and technical services for cold chain-oriented human and pet food customers. 

Introducing Baba’s Acid Trip, a New Line of Tart and Tangy Kombucha Vinegars

Olga Sorzano, founder of the beloved Baba’s Bucha brand, is pleased to announce the launch of Baba’s Acid Trip – a brand new line of tart and tangy kombucha vinegars. Launching just in time for National Vinegar Day (yup, it’s a thing, who knew?), Baba’s Acid Trip is a bright and flavorful ingredient that will bring a zing to any dish or drink.  

Leisuretown Partners with Comedian Chelsea Handler

Leisuretown, a California-based beverage company with a line of cannabis (THC)-infused social seltzers and CBD-infused sunny seltzers, is excited to announce a strategic partnership with comedian, television and podcast host, six-time New York Times best-selling author and advocate Chelsea Handler.

Jarritos Maker Novamex Partners with Anheuser-Busch on Cantaritos Hard Sodas

Another soda company is testing the beverage-alcohol market – this time with the world’s largest beer manufacturer. Novamex, the maker of Mexican soda brand Jarritos, is partnering with Anheuser-Busch InBev (A-B) to launch Cantaritos Hard Sodas in California and Texas markets next spring.

Enterex Diabetic 16-packs Now Available at Walmart

Enterex Diabetic, a delicious nutritional shake specially formulated for people with diabetes, is launching a new strawberry 16-pack in over 2,800 Walmarts across the country. 

Meet 1:1 With Industry Experts at Our Next Virtual Networking Event on November 9

Our next virtual networking event is on Wednesday, November 9th from 3:00 - 4:00 PM ET. Virtual networking is a series that connects food and beverage brands with industry experts. Growing brands will have the opportunity to meet 1:1 with leaders from Whipstitch Capital, Piper Sandler, FDM Sales Management, Chase Ink. Public Relations, MomentumCPG, and Arena Partners.