News

Limestone Branch Distillery Announces 2022 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey

Limestone Branch Distillery Master Distiller Stephen Beam announced the upcoming release of 2022 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey. Featuring a delicately balanced blend of 7-year, 15-year and 16-year aged bourbons hand-selected by Beam and aged in Marsala Superiore casks, the latest expression of Yellowstone Limited Edition will begin to be available in September with a suggested retail price of $99.99 per 750ml bottle. 

Introducing Bok Gin, Infused with Korean Botanicals Made in California

California-distilled Bok Gin has launched in the U.S., produced by Frijolotes, LLC, importer and wholesaler of Mezcal La Jicarita. Bok Gin has a hint of traditional juniper flavor, but gets its essence (and name) from Korea. Bok, which means lucky in Korean, is a unique blend of flavors that is a true distillation of East and West.

Cheers Creates Multivitamin for People Who Drink

Cheers, the leading brand in alcohol-related health, recently announced the launch of Multi, the first-ever multivitamin created specifically with drinkers in mind. It has all the benefits of a standard multivitamin, while focusing on the unique metabolic demands that stem from alcohol consumption. By doing so, it helps bridge this specific nutritional gap to support overall health and wellness — especially for those who drink more than twice a week.

Lipton Iced Tea and GRAMMY Award-Winning Artist T-Pain aka ‘Cousin are Throwing the Ultimate Block Party to Celebrate Community Service

Block parties have long been a staple of communities across the country, a way for neighbors to come together and connect over music, food, and their own local legends. This summer, Lipton Iced Tea and award-winning hitmaker T-Pain are joining forces to celebrate the power of community and giving fans a once-in-a-lifetime chance to get the ultimate block party in their hometown - hosted by "Cousin T" (aka GRAMMY Award-Winning Artist T-Pain) himself.

Taste Radio: Perfect Partnership, Or Peculiar Pairing?

Taste Radio’s hosts discussed several recently announced collaborations, including those of high-profile drink brands that have aligned to create new RTD cocktails, a well-known entertainer and an upstart energy drink company and a humanitarian initiative that connects with better-for-you brands. They also chatted about notable new products, including a line of shelf-stable tamales, NA wine and beer and a protein bar with a somewhat odd name.

PATRÓN Tequila Unveils PATRÓN en LALIQUE: Serie 3

PARIS, France AND ATOTONILCO EL ALTO, Jalisco, Mexico-- PATRÓN Tequila, the world's number one super-premium tequila*, and LALIQUE unveil their third remarkable collaboration: PATRÓN en LALIQUE: Serie 3 ahead of National Tequila Day. Combining Mexico’s mastery of artisanal tequila and France’s crown jewel of the crystal industry, the Series 3 collectible is a celebration of the Weber Blue Agave plant from which PATRÓN Tequila derives.  

How Wellfare’s Better Box Aims To Take On Food Insecurity With Center Store Items

Soon-to-expire snacks, surplus single-serve beverages and excess energy bars are the types of products that are now being donated to food insecure families through nonprofit organization Wellfare’s Better Box. The program currently distributes boxes of better-for-you grocery items nearly 800 recipient families at no cost.

Phil West Joins Conecuh Brands as VP of Marketing

Phil West  has joined Conecuh Brands as VP of Marketing. Most recently he was with E. & J. Gallo working in brand marketing across both the wine & spirits businesses.  West worked with Conecuh Brands CEO Roy Danis at Jose Cuervo International.  “Not only am I thrilled to be working with Phil again but his business acumen, industry experience and leadership is an asset at this critical time as we continue to grow and expand the Conecuh Brands  portfolio,” says Danis. 

This Week’s New Products: Grinch-Themed Holiday Creamers, Mushroom Cola and Probiotic-Packed Lemonade

Now that “Christmas in July” is officially underway, brands like International Delight are rolling out new Grinch-themed products far in advance of the holiday season. However, other brands such as Tropicana and KeVita are embracing the summer heat and rolling out beach-friendly flavor extensions like Peachy Pineapple Paradise and Peach Lemonade.

ZURENA Launches Caribbean-Inspired Drink Mixers in H-E-B Retailers Across Texas

ZURENA, the portfolio of simple and versatile Caribbean drink mixers, announced its expansion with H-E-B grocery stores, offering consumers access to premium non-alcoholic drink mixers in the Lone Star State. Made with a blend of Caribbean spices and tropical fruit juices, ZURENA can be added to any beverage (alcoholic or non-alcoholic) to deliver a delicious drink with a tropical twist. 

Gut Feelings: Prebiotic Soda Brands Split Messaging on Science and Flavor

In the race for dominance in the emerging functional soda category, gut health focused brands have had to walk a fine line between being a wellness drink – with all the baggage that designation brings for mainstream consumers – and being a fun and lively soda pop.