HOP WTR adds more merits to its non-alcoholic sparkling brew, receiving official certification from the Non-GMO Project after a rigorous vetting process. All HOP WTR products are enhanced with mood boosting adaptogens and contain no calories, no carbs, no gluten, no sugar and now (officially) Non-GMO.
Nosotros Tequila and Mezcal announces the release of Nosotros Madera, the first member of the brand’s Madera Collection, which will feature Añejo tequilas aged in unique ways. Our path to Madera began with a simple but thrilling idea. And as with everything we have done so far, we knew that our signature blend of patience, meaningful relationships, and a tolerance for risk could help get us there.
Four Sigmatic, the functional coffee pioneer known for upgrading everyday essentials with nutrient-dense ingredients, launches Think Cold Brew Ground Coffee to support cognitive function and mental well-being to satisfy cold brew drinkers year-round.
ROMR, a new lifestyle beverage brand from Alliance Consumer Group (ACG), has entered the marketplace with a full line of functional 3.0-oz. wellness shots designed for the active lifestyle. Each of the six all-natural shots was developed to produce a specific outcome for consumers, including Energy, Immunity, Digestion, Focus, Hydration, and Sleep. Two years in the making, the ROMR line is a dietary supplement, packed with a synergistic blend of natural ingredients. The recurring usage of the ROMR wellness shots is meant to help consumers reach their goals, becoming the best complete version of themselves.
Boba Bam, with sales of more than 24 million boba drinks since its instant boba drink kit’s introduction to the market in July 2021, announces the addition of two new members to its management team.
Maestro Dobel, creator of the world's first cristalino tequila, proudly announces the launch of the first of three limited edition Maestro Dobel 50 bottles in collaboration with Mexico City-based design studio Onora. Renowned for their work with Mexican artisans to revive traditional craft techniques, Onora has engaged third generation artisan Pablo Pérez Martínez, from the village of Xalitla, Mexico, to artfully reimagine the bottle stopper of the extra añejo cristalino tequila.
The premium bottled water company Ounce Water, Inc. founded by actor Theo Rossi has reorganized, with trustee holding corporation representing Rossi’s ownership rights, and formal board of directors assuming managerial responsibility for the popular celebrity water brand. Veteran international marketer Roger Wood will serve as independent board director and CEO, guiding the company to its next phase.
Ultima Replenisher, a daily performance drink, water enhancer, and all around refresher that’s loaded with broad spectrum electrolytes and trace minerals without any sugar, calories, or carbs, announced the launch of a Tropical Variety Pouch packed with flavors including NEW Passionfruit, Blue Raspberry, Pink Lemonade, and Watermelon.
Chiki Chiki Boom Boom, the first tropical water brought from Ecuador is now available in over 70 Fresh Thyme locations throughout the U.S. At Fresh Thyme they have a genuine desire to help people live better and healthier lives and Chiki’s low sugar and pure ingredient tropical water is an ideal match for its community. Fresh Thyme customers will be able to enjoy the Classic, Lemon, Strawberry, Lemon, Mango, and Passion Fruit flavors.
Boxed Water Is Better – the most renewable packaged water alternative to plastic bottles – is helping SoulCycle riders hydrate sustainably. SoulCycle, the premier boutique studio, is expanding their sustainable lifestyle efforts to include Boxed Water to help meet their aggressive climate goals, which includes becoming 100% carbon neutral in 2024.
Shire City Herbals, a maker of apple cider vinegar tonics, has shut down. In an email sent to customers this week, as well as a message on its website, the company said it intends to fulfill its remaining paid orders but is no longer accepting new sales and will cancel outstanding unpaid orders.
Trinity River Distillery announces the hiring of its new Master Distiller, Brett Luchesi. Brett has been a part of the industry for 11 years, starting out with Ballast Point Brewing and Spirits in San Diego, CA. He has played crucial roles in distillery build outs, design, layout, process piping, recipe formulation, spirit portfolio growth, large alcohol brand acquisitions, distillery consulting, and process efficiencies. His dedication and craft have been recognized and awarded nationally and internationally. “I am thrilled to be a part of Silver Start Spirits,” Luchesi states. “It's a tight knit team, they share my values in doing this the right way and making the highest quality products possible. My family and I are excited to be a part of the Fort Worth community."
Shand Import LLC, an experienced importer of brands such as Duncan Taylor Scotch Whisky and Black Bull Blended Malt Whisky, announces the launch of Shand Import Distribution in California. Based in Los Angeles, Shand has cultivated a catalog of rare and specialty boutique spirits, imported from around the world, and now available for distribution to retailers throughout the state of California.
A band on the cusp of its heyday and a tugboat pulling large ships out of port. Buchi co-founder and CMO Zane Adams uses these two analogies to bookend his brand’s history.
