News

Watershed Distillery to Unveil New Four Peel Strawberry Gin Next Month

The bottle release slated to be unveiled is Four Peel Strawberry Gin—Watershed’s first ever pink gin release. This limited release will be available at Watershed’s bottle shop from 11 am to 3 pm on July 16 or during Four Peel Fest from 6 to 10 pm, while supplies last.

Boardroom Spirits Brings Back and Tweaks Seasonal RTD Cocktail Lineup

Boardroom Spirits, the award-winning, sustainable precision craft distillery, is reintroducing three of their anticipated 750 ml ready-to-drink bottled cocktails that are perfect for summertime entertaining and sipping.  Peach Cinnamon Whiskey Sour, Passionfruit Punch, and Espresso Martini are all gluten-free, made with all-natural ingredients, and available for purchase on June 16, 2022.  The newly launched bottles, which provide six to eight delicious cocktails (depending on the pour), are perfect for lounging poolside, complementing those lazy barbecues, or simply enjoying during those hazy days and nights of summer.

Hardpops Gain Traction in Los Angeles

Hardpops ‘ice pops for grownups’ and their Canadian founders Sheereen Price and Gabrielle Mustapich are riding waves of support along a rising tide of public nostalgia, as their hip and delicious ‘boozy’ refreshments gain traction in California, frequently spotted in-hand at LA’s hottest hangouts, rooftops, and pool-side gatherings. 

Mount Gay Rum Introduces Limited-Edition Cocktail Courier Kit

Mount Gay, the world’s oldest running rum distillery dating back to 1703, invites cocktail enthusiasts to make time for taste this summer by exploring and savoring the distinct flavors of Mount Gay and celebrating moments worth taking time for. Known for its rich, complex tasting notes imparted by its unique maturation process, Mount Gay brings the essence of summer flavor to the forefront with a new limited-edition “Summer Taste Essentials” kit in partnership with Cocktail Courier. Curated by 'Next Level Chef’ and TV Personality Richard Blais, the kit encourages pleasure-seekers to spend the season savoring delicious flavors and elevating memorable occasions. 

Limestone Branch Distillery Donates $25,000 Each to the National Parks Conservation Association and National Park Service

In response to the devastating floods impacting Yellowstone National Park and surrounding areas, Lebanon, Kentucky-based Limestone Branch Distillery – makers of Yellowstone Kentucky Straight Bourbon Whiskey – has donated $25,000 each to the National Park Service (NPS) and to the National Parks Conservation Association (NPCA) for long-term support of flood-relief efforts.

Peroni Partners with Fragrance Brand Ellis Brooklyn to Launch Italian Spritz Collection

Peroni Nastro Azzurro, a premium Italian birra, and Ellis Brooklyn, a luxury fragrance brand, announce the release of their summer partnership - The Italian Spritz Collection. The Italian Spritz Collection is a curated six pack of gender neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail. Reimagining the spritz, a summer staple, Peroni and Ellis Brooklyn are bringing Italian smells and sips to life in a way only these two brands can through a sensory experience - transporting fans to Italy with every "spritz".

Nelson’s Green Brier Distillery Releases New Premium Whiskey Brand, Nelson Brothers

Nelson’s Green Brier Distillery is pleased to announce the launch of Nelson Brothers, a new line of whiskeys debuting with two releases, Nelson Brothers Classic Bourbon and Nelson Brothers Reserve Bourbon. Now available nationally, Nelson Brothers serves as the distillery’s premium brand alongside flagship brand Nelson’s Green Brier Tennessee Whiskey, bringing diversity and cohesion to a widely acclaimed and quickly growing portfolio. Both Nelson Brothers whiskeys feature balanced, perfected blends of high-rye bourbons and are available in 750ml bottles.

Coppa Cocktails Partners with M.S. Walker Brands to Launch Its Pre-Mixed Cocktails in the US

M.S. Walker Brands has partnered with Coppa Cocktails to bring its robust line of award-winning classic to contemporary premium pre-mixed cocktails to U.S. shores. Developed by Toorank International Spirits, a Dutch distilling and bottling company founded in 1978, Coppa Cocktails are currently available in more than 30 countries. With natural flavors and premium spirits, 15% ABV, a SRP of $17.99/750mL, and disruptive packaging, Coppa Cocktails appeal to the modern consumer who seeks high quality, convenience, and aesthetic appeal. The brand is currently distributed in more than 27 states with an aggressive nationwide rollout underway.

Profile: Industry Veterans InvestBev Look for Spirits for the Masses

Brian Rosen doesn’t want to invest in your vodka flavored with sriracha or lemon peel and cumin. The lifelong beverage entrepreneur and advisor is channeling his experience into growing spirit brands that instead have wide appeal, and he’s adding strategic capital through InvestBev, an investment firm focused on adult-beverage brands, raw distillate, beverage technology and cannabis.

Bang Announces Split from PepsiCo

After a year-and-a-half of high tension and muted sales, Bang Energy says it has officially ended its distribution partnership with PepsiCo. The Florida-based brand, a subsidiary of VPX Pharmaceuticals, announced in a brief press release today that “all disputes with PepsiCo have been fully settled and resolved” effective immediately and that the brand will return to DSD distribution through a number of new partnerships.