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Traverse City Whiskey Co. Introduces Limited Edition American Lakeside Peach Whiskey Traverse City Whiskey Co. Introduces Limited Edition American Lakeside Peach Whiskey

Traverse City Whiskey Co. Introduces Limited Edition American Lakeside Peach Whiskey

by Press Release,

Traverse City Whiskey Co. (TCWC), is excited to announce the launch of its new limited-edition American Lakeside Peach Whiskey. Crafted in the essence of the company’s award-winning American Cherry and Michigan Apple whiskeys, Lakeside Peach infuses the best flavors Michigan has to offer with premium bourbon, adding hints of maple, sweet cream and brown sugar. Michigan peaches are delicate and sweet, surprisingly resistant to the harsh Northern Winters, and grown off the shores of Lake Michigan, producing some of the worlds tastiest fruit.

Sassenach Spirits Appoints New General Manager Sassenach Spirits Appoints New General Manager

Sassenach Spirits Appoints New General Manager

by Press Release,

Sassenach Spirits, the spirits import company founded by Sam Heughan and his business partner, Alexander Norouzi, is excited to announce the appointment of Chrissy Beaudette Tinelli as the new general manager. In this role, Tinelli will be responsible for growing the company's market share expansion and maximizing the distribution in the U.S. Canada and Europe, while entering new markets, and support the development of new products to the Sassenach Spirits portfolio.

FDA Addresses Safety of Foreign Food by Issuing Draft Guidance for Third-Party Certification Program FDA Addresses Safety of Foreign Food by Issuing Draft Guidance for Third-Party Certification Program

FDA Addresses Safety of Foreign Food by Issuing Draft Guidance for Third-Party Certification Program

by Lukas Southard,

The U.S. Food and Drug Administration (FDA) in late April announced draft guidance for the Accredited Third-Party Certification, a voluntary program within the Food Safety Modernization Act (FSMA). The guidance aims to encourage more organizations to participate in the Accredited Third-Party Certification Program (also referred to as the Third-Party Program or TPP) which would expedite regulatory approval of foreign food and beverage into the U.S.

Dirty Devil Vodka Announces Giancarlo Esposito As Global Brand Ambassador and Corporate Stakeholder Dirty Devil Vodka Announces Giancarlo Esposito As Global Brand Ambassador and Corporate Stakeholder

Dirty Devil Vodka Announces Giancarlo Esposito As Global Brand Ambassador and Corporate Stakeholder

by Press Release,

Award-winning, premium vodka Dirty Devil Vodka is honored to announce iconic actor, director and producer Giancarlo Esposito as Global Brand Ambassador for Dirty Devil Vodka and as a stakeholder in parent company St. Lucifer Spirits. Esposito will serve as the brand's chief storyteller as Dirty Devil Vodka expands beyond its Quebec roots into 28 U.S. states. The U.S. launch also coincides with the arrival of Dirty Devil Vodka at over 150 LCBO stores across Ontario, Canada. Behind the scenes, Esposito has been extensively involved in executive-level discussions with key distributor, retailer, and high-profile restaurant accounts across North America since late 2021.

Califia Farms Unveils Limited Edition Mint Chip Oat Creamer

by Press Release,

Califia Farms, a leading dairy-free beverage company, is announcing its new Mint Chip Oat Creamer, the latest addition to its popular line of dairy-free, plant-based creamers. Available for a limited time only, this decadent creamer combines the luscious creaminess of oat milk with the delightful flavor experience of a scoop of mint chip ice cream. It blends beautifully into hot or iced coffee and turns your morning brew into a richly flavored and remarkably creamy cup. 

Nick Jonas, John Varvatos and Villa One Tequila Invite Fans To Share Their ‘Villa One’ for a Chance To Visit Their Dream Destination Nick Jonas, John Varvatos and Villa One Tequila Invite Fans To Share Their ‘Villa One’ for a Chance To Visit Their Dream Destination

Nick Jonas, John Varvatos and Villa One Tequila Invite Fans To Share Their ‘Villa One’ for a Chance To Visit Their Dream Destination

by Press Release,

Villa One, the ultra-premium tequila founded by Nick Jonas and John Varvatos, is launching “Your Villa One”, the second edition of their successful “Life As It Should Be” contest; this time asking fans to share their personal “Villa One” – the physical place and the people they are with when they feel their happiest – for the chance to win a dream getaway to a destination that brings that vision to life. 

Caorunn Highland Strength Gin Now Available in the U.S. Caorunn Highland Strength Gin Now Available in the U.S.

Caorunn Highland Strength Gin Now Available in the U.S.

by Press Release,

Caorunn (pronounced ‘ka-roon’) Gin is pleased to announce that their new higher ABV gin, Caorunn Highland Strength, created specifically to enhance cocktails, is now available in the US (SRP, $40/750ml).

Cheers Launches Relief, a ‘Next Day Alleviation’ Product Containing CBD

by Press Release,

Cheers, the leading alcohol-related health brand, announced the launch of Relief, a product designed to be taken the day after alcohol consumption for fast alleviation. This new, powerful addition to the Cheers lineup rounds out a system of products created to help anyone who consumes alcohol — whether they drink a little, or a lot. 

GT’s Living Foods Launches Campaign and First National TV Spot

by Press Release,

GT’s Living Foods – producer of the best-selling SYNERGY Raw Kombucha brand and authentic, fermented living foods – announced today the launch of its Begin Within marketing campaign, designed to highlight the transformative power of SYNERGY Raw Kombucha. Featuring their first ever large national ad campaign extending across multiple marketing platforms, Begin Within will share the message that positive transformation of the mind, body and spirit begins with changes from within.

Kevin Hart Introduces Gran Coramino Tequila Kevin Hart Introduces Gran Coramino Tequila

Kevin Hart Introduces Gran Coramino Tequila

by Press Release,

Two world-class masters of their crafts, unstoppable comedian, entertainer and businessman Kevin Hart and 11th generation tequila producer Juan Domingo Beckmann, announce their highly anticipated new tequila brand, Gran Coramino. In a true marriage of Beckmann’s generational tequila-making knowledge, and Kevin Hart’s unrelenting passion to introduce a high-quality tequila to a new community of tequila drinkers, Gran Coramino debuts with one of the smoothest Reposado  Cristalinos on the market.

Monster: Sales Soar But Costs Cut into Bottom Line in Q1 Monster: Sales Soar But Costs Cut into Bottom Line in Q1

Monster: Sales Soar But Costs Cut into Bottom Line in Q1

by Lukas Southard,

Monster Beverage Corp. posted strong topline numbers in its Q1 2022 earnings report on Thursday, as net sales rose 22.1% to over $1.5 billion. Yet increased pricing in aluminum and continuing supply chain obstacles pushed distribution costs up by nearly 50% and operating expenses north of $377 million for the quarter, driving a 6.7% drop in net income for the energy drink company.

People Moves: Liquid Death Names Marisa Bertha as SVP of Strategy People Moves: Liquid Death Names Marisa Bertha as SVP of Strategy

People Moves: Liquid Death Names Marisa Bertha as SVP of Strategy

by Brad Avery and Shauna Golden,

As the company plans for significant scaling over the next several years, Liquid Death has hired former Marisa Bertha as Senior Vice President of Strategy to help chart the path forward; California-based alkaline water brand Eternal Water announced this week that it has tripled its sales force with more than 30 new hires; Lifeway Foods has announced its slate of director nominees.

Calexo Launches Watercolors, a New Line of Cannabis-Infused Sparkling Waters

by Press Release,

California lifestyle brand Calexo is delighted to announce the launch of Watercolors, a new collection of cannabis-infused sparkling waters and an accompanying streetwear apparel line. Made with sparkling water, natural flavors, and nano-emulsified THC (5mg per 12oz can), Watercolors are precisely dosed for an uplifting and easy-to-control experience. A refreshing alternative to alcohol, Watercolors feature zero sugar and zero calories. Available in three flavors, Fuschia, Spring and Sea, Watercolors will be available in 4 pack boxes at select California dispensaries from May 2022.