American Whiskey Slapped With EU Tariffs; Second Wave Threatens Broader Beverage Exports
American whiskey producers are once again swept up in a trade dispute that has unfurled pricey tariffs on their exports to Europe.
News
Kate Farms Grows Mainstream Reach with Target Debut
The medical-grade meal replacement brand announced today the launch of a new line of plant-based Kids Nutrition drinks into 302 Target locations across the country, as well as online at Target.com, marking a major expansion outside of the medical channel and into mainstream retail.
Expo West: Super Coffee, Chameleon, Death Wish Showcase Innovations
Our latest news roundup from Expo West focuses on coffee, including new protein-focused innovation from Super Coffee, Death Wish's return to RTDs and Chameleon Coffee's first branding update in over a decade.
Taste Radio: Finding Whitespace – And A $600 Million Brand – In The ‘Wilderness’
Dr. Pat Heist, the co-founder of groundbreaking whiskey brand Wilderness Trail offers a deep reflection on his entrepreneurial journey, from its debut 2018 to Campari’s $600 million acquisition of the company four years later.
SipMargs Lands $3M, Influencer Alix Earle For Revamp
SipMARGS, a ready-to-drink (RTD) sparkling margarita brand has revamped its liquid and landed $3 million from new investors, including powerhouse social media influencer Alix Earle.
Florence By Mills Coffee Launches RTDs For Retail Debut at Walmart
Millie Bobby Brown’s Florence By Mills Coffee is making its brick-and-mortar retail debut at select Walmart stores nationwide with dairy milk lattes, the brand’s first ready-to-drink offering.
Introducing Nombase, Powered by BevNET: Your Go-To Resource for CPG Partners, AI-Powered Search, and Industry Connections
Introducing Nombase, powered by BevNET, a new platform built to support professionals across the food, beverage, beer, spirits, health, and beauty industries. Whether you're looking for trusted industry partners, AI-powered insights, timely discussions, or the latest company news and job opportunities—Nombase brings it all together in one place.
Barrel One and Kraft Heinz Partner on Crystal Light Vodka Refreshers
A classic powdered beverage brand is shaking up its product catalog with a foray into bev-alc. Crystal Light Vodka Refreshers are rolling out to 10 states this month.
Taste Radio: Evolution, In. Revolution, Out. Expo West 2025 In Review.
Expo West 2025… OK, it wasn’t a classic. It would be hard to characterize anything we saw as "groundbreaking." Perhaps, however, incremental improvements, global flavors and innovative collaborations are enough to keep the train rolling. For now, anyway. We also sit down with Carolyn Hamlet, the founder and CEO of OKU, a trailblazing brand of energy gummies.
Expo West: Hydration Wave Rolls On with Be Love, PATH, Plezi
Hydration was hot at last week's Natural Products Expo West, with new releases from Plezi and PATH, plus Be Love's debut.
Expo West: Huxley, Heywell Land Investment; Violife Enters Beverages
At this year's Expo West, we caught up with fast-rising energy drink brand Huxley and functional sparkling water Heywell to talk about recent investments, plus got a first look at new products from Be Amazing and Violife.
Expo West: Guayakí, Mateína Lead Mate Movement; Unity Wellness Finds Calm; Melting Forest, Eclipse Foods Updates
Our reporters recap the latest news from Natural Products Expo West 2025, including a yerba mate renaissance, a shift in strategy from Unity Wellness, plus news from Melting Forest and Eclipse Foods.
Brown-Forman To Focus On Revamping El Jimador, Jack Daniel’s Activations Amid Tariffs
Brown-Forman maintained its annual forecast even as it weathers flat whiskey sales and prepares for the impact of tariffs, the company announced in its Q3 FY25 financials release and earnings call.
Expo West Gallery: First Look at New Products
As Expo West 2025 kicks off this morning, here's a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia Farms.