News

Monster: Q3 Results Resilient Against Supply Headwinds

Despite supply chain challenges presenting significant headwinds, Monster Energy Company beat analyst expectations by reporting 13.2% net sales growth to $1.41 billion in its Q3 2021 earnings report, released yesterday.

Brad Paisley To Launch ‘American Highway’ Bourbon

Global country music superstar Brad Paisley launches "American Highway" Bourbon, a whiskey aged in barrels stored in a 53-foot semi-trailer that followed his 2019 nation-wide tour for 7,314 miles across 25 states, from coast to coast.

Doja Cat Teams Up with LIFEWTR For “Get into Her Drip” Campaign

Following the release of her critically acclaimed album, Doja Cat’s collaboration with LIFEWTR will bring out-of-this-world digital and in-person activations to fans across the country that unlock exclusive access to unique experiences and items, including VIP access to her upcoming concerts next year, Planet Her merchandise and autographed items, her new line of BH Cosmetics makeup and her line of Bliss lights.

PepsiCo Ordered to Stop Using ‘MTN Dew Rise’ Name Amid Trademark Battle

PepsiCo has been ordered to stop using the “MTN Dew Rise Energy” name for its branded energy drink line this week after a New York judge ordered a preliminary injunction against the conglomerate in a trademark infringement lawsuit, handing a temporary victory to cold brew coffee maker Rise Brewing Co.

Alaska Airlines and Boxed Water Partner To Eliminate Inflight Plastic Waste

Alaska Airlines' inflight water service is getting a planet-friendly upgrade. The airline is trading plastic water bottles for Boxed Water Is Better brand's 92% plant-based cartons and swapping out plastic cups with recyclable paper cups for water service. This change saves an estimated 1.8 million pounds of single-use plastics from flights over the next year – equivalent to the weight of 18 Boeing 737s.

Black Rifle Coffee Co. to Go Public After SPAC Merger

Black Rifle Coffee Company is going public after it announced this week it will merge with a special purpose acquisition company (SPAC) in a deal that values the military-focused brand at $1.7 billion.

Two Roots and Truss Beverage Co. Partner To Bring Cannabis Beer to Canada

Non-alcoholic craft beer maker Two Roots Brewing and cannabis beverage company Truss Beverage Co. announced a partnership this week to bring hemp-infused, non-alcoholic beer to Canada. The line will launch under Truss’ new Bedfellows Liquid Arts brand with two THC and CBD-infused beers -- Bedfellows Haus Mates and Bedfellows Indie Pals.

American Beverage Association Appoints New EVP and CFO

Katherine Lugar, president and chief executive officer of American Beverage (AB), announced the appointment of Robert “Robb” Micek as the association’s executive vice president and chief financial officer.