News

Penderyn Distillery Unveils New Limited-Edition Rhiannon Single Malt Whisky From Icons of Wales Series

Penderyn Distillery announced the release of Penderyn Icons of Wales Rhiannon (46% ABV, RRP US$95), the latest expression in its highly anticipated Icons of Wales series. These special bottlings, celebrating a person, milestone, or event from Welsh history with international significance, are some of the most coveted releases for their unique attributes and rarity.

Agave Spirits Company IZO Spirits Announces Limited Edition Mezcal Añejo Cenizo

IZO Spirits is highly recognized for its premium line of award-winning agave spirits that elevate the palate and tasting experience. To heighten the sipping senses of loyal IZO drinkers even further, the industry-leading brand announced a new limited edition Mezcal Añejo Cenizo available beginning of October 2021.

The a2 Milk Company Launches National Ad Campaign

The a2 Milk Company, maker of naturally occurring milk from cows that produce only the natural A2 beta-casein protein, has launched a national brand campaign, created by Chicago-based agency The Escape Pod. The campaign, titled ‘Taste Worth Crying Over,’ highlights the brand’s exceptional taste by illustrating that age-old feeling of crying over spilled -- in this case, a2 Milk. 

Morning Recovery Parent Co. More Labs Closes $10M Series B

More Labs, the parent company of hangover shot brand Morning Recovery, announced this week it has raised $10 million in a Series B funding round. The round was led by Btomorrow Ventures, an investment arm of British American Tobacco (BAT), owner of cigarette brands like Camel, American Spirit and Newport.

PepsiCo’s YACHAK Rebrands as ‘Plant-Based Energy Tea’

PepsiCo-owned yerba mate brand Yachak Organic has rolled out a rebrand for its line of 16 oz. beverages. The refresh presents not just an entirely new visual identity for the brand, which launched in 2017 as a subsidiary of Rockstar Energy, but also aims to more firmly position the drink in the energy space.

WhistlePig Launches PiggyBack Barrel Aged Rye Smash

WhistlePig Whiskey, the leading distiller of independent craft whiskey, is excited to introduce the first-ever, super-premium, ready-to-drink craft Rye beverage – PiggyBack Rye Smash. The small-batch canned cocktails are specially crafted with barrel-aged ingredients and 100% Estate Rye grown directly on the WhistlePig Whiskey Farm.

Introducing The Macallan Harmony Collection Rich Cacao Whisky

The Macallan has unveiled The Macallan Harmony Collection Rich Cacao, the first limited edition whisky in an innovative new series of single malts that will see the brand progress its journey towards sustainable packaging. 

Bang Energy Releases Whole Lotta Chocolata

Bang Energy is known for leading the energy drink category with new and innovative drinks, and its latest energy drink could be the craziest concept yet! Bang Energy has released a chocolate-flavored energy drink called Whole Lotta Chocolata, which is a chocolate lover's dream of galactic proportions! ​

New Joyba Bubble Tea Brings Boba Shop-Inspired Beverages To Retail

Del Monte Foods announced the launch of their newest innovation, Joyba Bubble Tea, available in select markets. Made with real brewed fruit flavored tea and popping boba, Joyba brings the bubble tea experience to stores for consumers to be able to enjoy anytime, anywhere.