News

Basil Hayden Launches Basil Hayden Toast, A New Style Of Bourbon

Basil Hayden proudly announces the launch of Basil Hayden Toast, a super-premium Kentucky Straight Bourbon Whiskey and the newest addition to the award-winning Basil Hayden portfolio.1 Consisting of an entirely new mash bill, Basil Hayden Toast breaks away from preconceived notions of American Whiskey to deliver an inviting spirit for both familiar and new bourbon drinkers.

Taste Radio: The ‘Evil’ Strategy Is Remarkably Good

This week, we’re joined by Charles Coristine, president and CEO of LesserEvil, who spoke about the better-for-you snack brand’s turnaround from industry outcast to a vertically integrated platform that emphasizes gross margin and innovation. Within our conversation, he explained why he leans on retail buyers to guide product development and why he’s a proponent of “failing fast and falling forward.”

Cruise Beverage Partners With ShowMe Beverages

Cruise Beverage has partnered with ShowMe Beverages to bring their lineup to Missouri, beginning in August 2021. Cruise Beverage will be sending their full lineup of nitro infused craft CBD beverages and will be available statewide in cans and draft, as applicable.

Ready-To-Drink BeTini Spirits Debuts BeTini Minis

BeTini Spirits has unveiled BeTini Minis, available in packs of four 200ml bottles. Beginning this month, the Minis will debut in four of BeTini’s most popular flavors, including:  Pink Cranberry vodka martini, Margarita, Lemon Drop and Tropical Sunset rum cocktail. 

Takeover Industries Inc. Launched A Signature Can For Its NXT LVL Product Line With Boxing Legend Manny Pacquiao

Manny Pacquiao said, “NXT LVL Hydrogen Spring Water is my secret weapon for fast recovery & natural increased energy during training.” In addition to serving as a Senator of the Philippines, Pacquiao is also the founder of the Manny Pacquiao Foundation (MPF), a California based non-profit, fighting for those less fortunate and spreading hope around the world.

Nixie Sparkling Water Marks First Year With New Flavor Launch

Organic flavored sparkling water brand Nixie has introduced a new Strawberry Hibiscus flavor this week to “perfectly encapsulate those last two weeks in July,” said Nixie Water Founder and CEO Nicole Bernard Dawes.

Mezcal Campante Launches In The U.S.

Shirley Leigh-Wood Oakes, CEO/CMO, announced the introduction of Mezcal Campante in the United States.  A small-batch premium mezcal made from a unique blend of Espadín and Barril agave grown in the nutrient-dense valleys and mountainsides of Oaxaca, México and is Denomination of Origin Protected (“DOP”).

The Pickle Juice Company Announces New Manufacturing Facility

Pickle Juice announced the completion of their brand new, 66,000 sq ft production facility, more than six times the size of their previous space. Designed to optimize production and meet increased consumer demand, the facility presents an opportunity for significant national and global growth throughout 2021.

Gallery: July’s New Products

As we continue to wade through the summer, beverage brands released a variety of new functional products with everything from ready-to-drink beverages supporting immune health and hydration to line extensions from CBD-brands such as Unity Wellness and Rhythm. Check out the gallery for the latest limited-releases, reformulations, brand debuts and more.