News

NACS: C4 Enters Ice Age, While Olipop Slims Down for C-Stores

Olipop has been one of the beverage industry’s biggest growth stories over the past few years, but closing the gap in convenience may be its biggest task yet. The prebiotic soda company’s NACS debut underscores the channel’s priority: it’s around 10% of Olipop’s total business right now, in around 7,000 doors.

Taste Radio: David, Decaf & Daiquiris. They’re All Trending.

With Taste Radio’s London meetups on the horizon, the hosts have their say on trendy brands, new products and the coming crush of seasonal LTOs. They share their respective takes on David, the high-profile protein bar brand launched by RXBAR co-founder Peter Rahal and whether decaf coffee is about to take off. They also get giddy about green cocktails and a record-breaking advent calendar.

What Could A Trade War Mean For Craft Distillers?

Effects of previous trade wars have already made a disproportionate impact on craft distillers, who are feeling the industry-wide anxiety around the potential return of tariffs.

New Products: Luxardo Gets Bitter, Jones Gets Spooky

In this week’s new product launches, a legacy liqueur brand gets into bitters, Jones Soda gets spooktacular with Halloween-themed LTOs, and Generous Brands (previously Bolthouse Farms) rolls out a new portfolio of Sambazon and Evolution Fresh products.

NACS 2024 Reporter’s Notebook: Energy, Coffee Lines Keep Blurring

NACS is nothing if not a reminder that Americans love their caffeine. Stok Cold Brew is using its current momentum to slide into energy-focused canned RTDs. Over at the KDP booth, we got a first look at Black Rifle Coffee’s previously announced foray into traditional energy drinks.

Elevator Talk: Owoto Alkaline Water, Jubilee’s, Huxley, Mitra9, Kloo

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Kathy Guzmán Galloway, the CEO of The Clarity Wizard, who shared her thoughts, questions and feedback with the participants.

Back to the Future: Mountain Dew Taps into Nostalgia for First Rebrand in 15 Years

The 76-year-old brand today unveiled a refreshed visual identity that leans into its origins in the foothills of the Tennessee mountains while placing a new emphasis on “energizing refreshment” and togetherness. The refresh spans all elements of Mountain Dew branding – from its logo to its color scheme to its label callouts.

Open Water Unveils ‘Optimistic’ New Packaging

Ten years after launching, Open Water has refreshed its packaging in an effort to highlight the brand's sustainability mission as it aims to increase its retail footprint.