Barrel One and Kraft Heinz Partner on Crystal Light Vodka Refreshers
A classic powdered beverage brand is shaking up its product catalog with a foray into bev-alc. Crystal Light Vodka Refreshers are rolling out to 10 states this month.
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Taste Radio: Evolution, In. Revolution, Out. Expo West 2025 In Review.
Expo West 2025… OK, it wasn’t a classic. It would be hard to characterize anything we saw as "groundbreaking." Perhaps, however, incremental improvements, global flavors and innovative collaborations are enough to keep the train rolling. For now, anyway. We also sit down with Carolyn Hamlet, the founder and CEO of OKU, a trailblazing brand of energy gummies.
Expo West: Hydration Wave Rolls On with Be Love, PATH, Plezi
Hydration was hot at last week's Natural Products Expo West, with new releases from Plezi and PATH, plus Be Love's debut.
Expo West: Huxley, Heywell Land Investment; Violife Enters Beverages
At this year's Expo West, we caught up with fast-rising energy drink brand Huxley and functional sparkling water Heywell to talk about recent investments, plus got a first look at new products from Be Amazing and Violife.
Expo West: Guayakí, Mateína Lead Mate Movement; Unity Wellness Finds Calm; Melting Forest, Eclipse Foods Updates
Our reporters recap the latest news from Natural Products Expo West 2025, including a yerba mate renaissance, a shift in strategy from Unity Wellness, plus news from Melting Forest and Eclipse Foods.
Brown-Forman To Focus On Revamping El Jimador, Jack Daniel’s Activations Amid Tariffs
Brown-Forman maintained its annual forecast even as it weathers flat whiskey sales and prepares for the impact of tariffs, the company announced in its Q3 FY25 financials release and earnings call.
Expo West Gallery: First Look at New Products
As Expo West 2025 kicks off this morning, here's a first look at new products showcasing at the show, including launches from Vita Coco, Topo Chico and Califia Farms.
Bloom Expands in RTD with Prebiotic Soda Launch This Fall
Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.
Black Rifle: Q4 Takes Revenue Hit, Company Hones in on Energy
Black Rifle Coffee Company’s revenue took a hard hit in Q4 2024 as sales dropped double-digits in the quarter, according to the brand’s latest earnings report this morning. But, the company said, that decline is in part due to growing pains as the brand increases its attention on wholesale and RTD products.
Tariff Tuesday: Spirits Industry Braces For Retaliation, Pricing Hikes
As President Trump moves forward with tariffs, the spirits industry is bracing for a trade war that could bring price increases and shake up the backbar.
Expo West: MALK Expands Lineup, St. James Pivots Packaging, Jordan’s Skinny Mixes Moves to RTD
Our coverage of Natural Products Expo West 2025 kicks off this week with news from MALK, Saint James Tea and Jordan's Skinny Mixes.
Taste Radio: He’s Leading A ‘Green’ Revolution… And Slurping His Way To Victory
Mac Villarreal, the founder & CEO of I Eat My Greens, a pioneering plant-based soup company, takes us through his fascinating entrepreneurial journey, the impact of his brand’s innovative packaging, how he overcame initial retailer pushback, creating products that align with modern food trends and his patient, yet ambitious growth strategy.
Snoop Dogg, Harmony Craft Bevs Partner on Functional Drink Co
The legendary rapper and entrepreneur announced a strategic investment and partnership with Craft Harmony Beverages today that brings along both his existing range of THC-infused beverages and his considerable cultural cache.
Download BevNET’s Natural Products Expo West 2025 Booth Planner
To help you navigate all of the beverage-related exhibitors at Expo West 2025, we’ve produced a printable Booth Planner which lists companies both alphabetically and by booth number.