WET Hydration will be sporting a new look next month with a rebranded 12 oz. can design debuting on July 15, featuring a more vibrant array of colors intended to help the hydration drinks pop on shelf and reposition the product as a “Wellness Water.”
Bottled fruit juice smoothie maker Naked has tapped tennis prodigy Coco Gauff as its first “chief smoothie officer.” The multi-year business venture will see Gauff collaborate with the brand on future product development.
This is the first in a quarterly series of beverage-alcohol thought leadership pieces from market research firm NIQ’s bev-alc team of Jon Berg (VP) and Kaleigh Theriault (associate director).
Legal drinking age “Harry Potter” fans rejoice: actor Emma Watson’s Renais Gin is now available in the U.S.
In this video from BevNET Live Summer 2024, Lemon Perfect founder and CEO Yanni Hufnagel speaks about making "tough calls" as he has scaled his beverage brand.
Non-alcoholic beverage sales accelerated in the 52-week period ending June 15, 2024 as volumes picked up to offset “broadly stable pricing growth,” according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Natural foods business SunOpta has completed a $26 million expansion of its Modesto, Calif. production facility, the company announced today, allowing it to increase its oat milk output by more than 60%.
Sallie Jian, Head of North America Ventures for Diageo, says the spirits giant is paying attention to the non-alc category as younger generations moderate and abstain from bev-alc.
Generous Brands, the independent beverage producer behind Bolthouse Farms and Evolution Fresh, has entered an integrated partnership with Sambazon to make the brand’s bottled açaí juices and smoothies, and to sell and distribute the brand across the U.S. and Canada.
Since launching in 2021, Los Angeles-based tepache brand De La Calle has been working to bring a classic Mexican beverage to the U.S. market. Now repositioned as a “Modern Mexican Soda,” the brand is intent on bringing more Hispanic consumers into the fold.
BuzzBallz has made its spherical bottles an essential part of the brand – and it’s not eager to share. The wine-, spirit- and malt-based cocktail brand filed a lawsuit against The Beverage Ranch last week, alleging the rival company copied its patented packaging for its new SlamZees line.
Sweet Grass Vodka seems to have met a bitter end as its founder gears up to file for bankruptcy, and investors and creditors seek to recoup losses through legal channels.
Nicole Dawes, the founder of Late July Organic Snacks and Nixie Beverage Co., explains why “doing what we say we're going to do” is the key to strong relationships with retail buyers, the challenge of deciding when to accept opportunities even if you’re not ready for them and the importance of working hand-in-hand with outsourced field support.
At a time when investment seems frozen, what spending hacks can beverage brands utilize to improve their margins without sacrificing topline revenue growth?
