Jim Beam, the world’s number one bourbon, invites drinkers to “Crack Open the Cooler Side of Flavor,” with the addition of four new varietals to its lineup of Ready-To-Drink (RTD) beverages, Jim Beam Kentucky Coolers. Made in partnership with The Boston Beer Company.
7-Eleven, Inc. has joined forces with ZOA Energy, the better-for-you energy drink company, to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide.
Today, Giffard Liqueurs & Syrups, the premium French liqueurs and syrups producer, announces the addition of Giffard Café du Honduras Liqueur and Giffard Mangue Liqueur to its exceptional range of flavors. The launch of these two new liqueurs is set to captivate the palates of cocktail enthusiasts, bartenders, and discerning customers alike.
Elizabeth Stein, the founder/CEO of better-for-you granola and breakfast brand Purely Elizabeth, explains how to create something that retail buyers perceive as unique and incremental to a category, her two most important considerations when raising capital, and the impact of hiring the "right" people.
Atlanta-based Staghorn has appointed Brindiamo Group founder Jeff Hopmayer to serve on the advisory board for its premium spirits business, including the recently unveiled Garrard County Distilling Co., the largest all-new independent distillery in Kentucky. Having begun operations in January, Garrard County Distilling Co. just filled its 10,000th barrel of fine whiskey.
Zing Zang, the #1-selling Bloody Mary brand in America, announces the launch of Zing Zang Michelada Mix, adding to its portfolio of premium cocktail mixes.
Spirit of Gallo is adding a new Mexican spirit to its portfolio by making a strategic investment in Mexico City’s Condesa Gin, which it will also import, the company announced today.
Mizu Lab, a woman-founded, Korean-American-owned small business in Los Angeles, California, announces the launch of their zero-sugar, Asian-flavored electrolyte drink mixes.
Williams Racing and Coachbuilt Whisky, a premium blended whisky co-founded by 2009 F1 World Champion and Williams Racing Brand Ambassador Jenson Button, announce a dynamic licensing partnership.
Our latest distribution roundup finds Sunshine Punch and Betty Booze signing on for national distribution with one of the big guys, Play Hard vodka seltzer expanding into a new state and stadium, Gay Water going west and Teremana Tequila going global.
Milam & Greene Whiskey is introducing the second release of the 2024 Wildlife Collection: Mockingbird Single Barrel Bourbon, a limited-edition, cask-strength spirit. The trailblazing Wildlife series explores how extreme weather in the Texas Hill Country influences flavor development of aging bourbon and brings awareness to Texas Parks and Wildlife causes.
Rabbit Hole Distillery today announced the second release of Mizunara, a remarkable 15-year-old Kentucky straight bourbon whiskey finished in the world’s most elusive barrels crafted from Japanese Mizunara Oak. Mizunara is the latest addition to the brand’s highly coveted Founder’s Collection.
Once Upon A Coconut has expanded its footprint by devoting resources to ramping up retail distribution and strategizing new ways to reach a broader audience on the back of support from new big name investors.
With the winds of change at its back, and a novel new ingredient in tow, Better Booch is powering forward under a new North Star of holistic wellness via the microbiome.
