All major beverage-alcohol industry trade groups have united in opposition of a draft study about alcohol consumption’s effect on health, which was released Tuesday.

Delivering on transparency is now table stakes for brands if they want to connect with the largest and most diverse generation on the planet with a purchasing power of $360 billion – 60% of whom say they don’t trust claims brands make about their products.

This year’s spirits news was full of big names and bold moves: warring tequilas, sudden closures, celebrities popping in and out of the industry, and even an intern blowing things up. Here are the top 10 BevNET spirits stories, as ranked by popularity.

From the continued rise of the all-day drink to sophisticated zero proof concoctions, 2024 was a year of both nostalgic and progressive ideas in cocktails. So what’s in store for 2025?

Diageo is reportedly exploring a sale of Cîroc Vodka, the brand once transformed by the support of disgraced music mogul Sean “Diddy” Combs, who is now in prison facing federal charges of sex trafficking among other crimes.

The first of two major reports that will inform the 2025 Dietary Guidelines for Americans’ alcohol consumption recommendations has found that moderate drinking is better than not drinking for certain health issues.

This year, BevNET moved our coverage even deeper into spirits, RTD cocktails and a new generation of “adult” non-alcoholic drinks. It’s only fitting that we expand our awards to honor the work of entrepreneurs pushing these categories to new heights.