Banking on Mexican-Inspired Flavors, Brown-Forman Expands New Mix in The US
New Mix, Mexico’s top ready-to-drink (RTD) cocktail, has been testing retail shelves across select markets this year, with a wider rollout announced today.
Diageo Names Consumer Industry Veteran as New CEO
Diageo has tapped Sir Dave Lewis to lead the world’s largest spirits maker into its next chapter, ending a months-long search following former CEO Debra Crew’s departure in July.
Spirits: New RTDs From Yoju, Big Sipz, Tip Top and More
The latest ready-to-drink (RTD) releases include soju-spiked Vietnamese coffee from Yoju, supersized Big Sipz, Kirin’s bestselling Japanese canned cocktail, and more. Here’s what’s new on the shelves.
Alcohol Industry Trade Groups Back Ban on Intoxicating Hemp Beverages
Trade associations representing the bev-alc industry have joined a growing chorus calling to ban the sale of intoxicating hemp-derived drinks.
RTDs Continue Climb, Taking Share From Vodka and Aperitifs
Ready-to-drink (RTD) cocktails are now a regular part of drinkers' routines and growing at the expense of some of the biggest summer trends in spirits.
New Belgium to Test New Canned Cocktails
A pair of new ready-to-drink (RTD) offerings are coming from New Belgium in 2026, including Kirin’s top-selling canned cocktail and a vodka cocktail with a “subtle nod” to the Voodoo Ranger franchise.
Craft Spirits Distillery Tattersall Expands Into THC-Infused Beverages
Another craft distiller is expanding into THC-infused beverages. Wisconsin-based Tattersall Distilling announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
Spirits Distribution: Tequio and SipMargs Land New Partners, Bardstown Switches Up NY
In this month’s distribution moves, Tequila ready-to-drink brands (RTD) Tequio and SipMargs expand with major partners, Bardstown Bourbon makes moves in New York, and Archer Roose flies into a major travel channel.
Owney’s Rum Returns To Roots As Founder Reacquires Brand From Proximo Spirits
After several years under the ownership of Proximo Spirits, Brooklyn-born Owney’s Rum has returned to its founder.
RTD Cocktails Keep Climbing; Cutwater Up Triple-Digits
Spirits and cider sales stayed broadly stable in the two-week period ending October 18, while trends for flavored malt beverages (FMB) and seltzer worsened, according to analysis of NIQ data from Goldman Sachs Equity Research.
New Adult Non-Alc Drinks From Ghia, Little Saints, Artet And More
This month’s adult non-alc offerings include a pocket-friendly THC aperitif, a new oaky spirit replacement from Little Saints, and a citrusy spritz from Ghia.
Kirin Eyes $1 Billion Sale of Four Roses Amid Whiskey Slump
Japan’s Kirin Holdings is looking to unload bourbon brand Four Roses for $1 billion, as part of a shift toward healthcare.
Surfside Maker Sues A-B Over Skimmers Hard Tea Packaging
If you thought Skimmers, Anheuser-Busch InBev’s (A-B) entrant into the vodka-based tea segment, looked a bit too similar to the space’s lead brand Surfside, you’re not alone.
The Zero Proof Playbook: Ben Branson On The Future Of Socializing
We chatted with Ben Branson, founder of Seedlip and Sylva, about his checklist for innovation, what consumers want from alcohol alternatives, and the biggest questions facing the future of adult non-alc – and how we socialize.