With projections predicting continued segment growth for RTDs, anyone looking to enter the space will face a competitive landscape. But by studying brands who have either launched during the pandemic or have weathered the storm without faltering, there are plenty of opportunities for new premixed canned cocktails to thrive.
In this gallery, we highlight some of the notable new releases over the past two months, which includes new releases from Bumbu, Elephant Gin and Booker's, a new basil-infused vodka from Manhattan, the debut of a pair of watermelon expressions from Malibu and Absolut, plus more.
The Stratford, Connecticut-based craft brewery has launched Daybreaker, a family of ready-to-drink, vodka-based cocktails, available in three flavors: Blood Orange, Cran-Lime and Meyer Lemonade. All three are mixed with real fruit juice and vodka distilled at Two Roads’ Area Two research and development space.
Molecular alcohol maker Endless West has secured new capital in the form of a $21 million Series B round that is set to fuel the brand’s R&D and product design ambitions, the company announced last week.
Since launching, the Charlottesville, Virginia-based company has expanded its offerings from vodka to tequila-based drinks, and from three to 30 states, aligning itself with distributors such as Columbia and Gold Coast Beverage.
Pre-existing off-premise positioning boosted craft spirits’ chances, but an increase in demand also helped the industry thrive. Alcohol e-commerce platform Drizly recently reported that wine was replaced for the first time by liquor, and that demand shows no sign of slowing.
In this gallery, we highlight some of the notable recent releases from the past month, highlighted by a slew of tequila-based cocktails and seltzers, an RTD debut from Savage and Cooke, and baseball-themed cans from Cutwater Spirits.
This year, fueled by a 384% sales increase in 2020, Los Angeles-based Greenbar Distillery is expecting its now-expanded family of RTDs is be above 80% of total volume.
In this gallery, we highlight some of the notable new releases thus far, which features several well-known spirits brands -- including Bombay Sapphire and Ogden's Own -- making their RTD debuts.
In this gallery, we highlight some of the most notable and eye-catching new releases from January and February, including a Portuguese cask-finished Scotch from Dewar's, a special charity themed expression from New Riff, and three new ultra-premium offerings from Benriach.
Ride-sharing tech behemoth Uber Technologies has struck a deal to acquire on-demand alcohol delivery marketplace Drizly for $1.1 billion in stock and cash, the companies announced today.
One year, one rebrand and one reformulation after its original scheduled launch, XED Beverages co-founders Zeke Bronfman and Nate Medow are looking to pick up from where they never got a chance to start with the company's debut product: Sesh, a four-SKU line of 6% ABV cocktail-based spiked seltzers.
Molson Coors’ rapidly expanding beverage interests now include ready-to-drink cocktails, following the company’s announcement today of a partnership to distribute tequila-based cocktail Superbird.
In this gallery, we highlight some of the notable new releases from the past month, including the debut of Cutwater Spirits' latest RTD cocktail, the launch of ultra premium tequila brand Dos Primos, a music-inspired package from Remy Martin and a new look for SelvaRey Rum designed by accliaimed singer Bruno Mars.
