HealtheeUSA's Organic Turmeric with Cinnamon drink is a USDA certified organic beverage that contains the equivalent of 4500 milligrams of fresh turmeric. Turmeric is certainly a timely and on-trend ingredient, and while the formulation of the product is good, its packaging needs quite a bit of work before the brand can really get off the ground.
Aloe Gloe’s “Coconut” variety takes the brand into a new — and much more successful — beverage segment. For this product, the company blends 15 percent coconut water with its base aloe water, which definitely makes it taste like a hybrid product. But will crossing into the coconut water category boost awareness among consumers that are still unfamiliar with aloe beverages?
Tumeric Alive’s Brooklyn Beet Elixir is the company's first product to use beets, and the most bright-looking of its tumeric-infused drinks to date. The beverage -- which is being made exclusively for the opening of Whole Foods' new store at Third and 3rd in Brooklyn -- blends beets with a base liquid that appears to be the same as that of TumericALIVE’s core flavors. Of the limited selection of beet drinks on the market, this one is quite good.
WTRMLN WTR (aka “Watermelon Water”) is a cold-pressed watermelon juice beverage that is made with watermelon flesh, watermelon rind and lemon. It is high pressure processed (HPP), which gives it an extremely fresh and refreshing flavor. And it certainly tastes like watermelon -- there’s no question that the company nailed that part of the product. From our perspective, this could be either a good thing or a bad thing, depending on the consumer.
Hiball’s latest addition to its for its line of organic energy drinks comes in the form of a new ginger ale flavor. We can't say that we've had too many ginger ale-flavored energy drinks, but we really like that Hiball has taken a classic flavor and successfully made it feel new and enjoyable in a way that hasn’t been done in the past.
blk Beverages has introduced a new flavored line extension to its brand of fulvic trace mineral infused waters. blk+ contains the same black-colored liquid as blk's primary line along with citric acid, natural flavors and stevia, which keeps the calorie count at zero. All in all, blk has done a good job in creating a mainstream-oriented offering, although the company still needs to do a bit more in terms of educating consumers about the functional benefits of the products.
Making its debut in the U.S. market. Fire Blade is a Austrian-based brand that markets an energy drink and shot. The products are not bad, but with a formulation, flavor and design that feels very much that of typical energy brands, we're concerned that Fire Blade could easily be forgotten amongst the sea of similar products that have come before it.
IBEX is a line of drinkable yogurt products that are sweetened with cane sugar and come in four varieties. While yogurt is often associated with probiotic functionality, three of the SKUs feature an added function -- including recovery and "brain-boosting" -- that is specific to the variety. On the whole, we like the brand and formulation of the beverages, however, some minor changes will be needed to better explain the extra benefits in some of the flavors.
Kombucha Brooklyn recently updated its packaging and added a few new flavors to its line of kombucha drinks. Moving from a round 16 oz. bottle to a stock 12 oz. soda-style glass package, it's clear that the company is attempting to reach a broader, more mainstream audience. Whether that strategy will work out in the long run is unclear, but Kombucha Brooklyn has done well to create a clean and polished look along with a variety of well-executed flavors.
As the market for new cold-pressed, high pressure processed juice brands continues to blossom, Lumi, which stands for "LoveUMeanIt," has made a solid debut in the emerging category. With a number of unique formulations, and stand-out packaging, Lumi has done well to differentiate itself from the typical line of cold-pressed juices.
Daily Greens is a new line of cold-pressed, high pressure processed green juices that come in six varieties. The beverages definitely skew towards the “not so sweet” end of the spectrum of green juices and at this stage of the cold-pressed juice category, that seems like a smart place to be — at least for green juice. And with branding that feels polished and professional, Daily Greens is off to a great start.
Power Crunch Double Chocolate Blast is a whey protein drink that features, among other things, 20 g of protein per 12 oz. bottle. In terms of taste, it's definitely a very drinkable product (we’d say the same for the vanilla variety, which is very similar). On the packaging front, however, we wish that there were little more effort and originality in the design.
ALO Exposed “Light” is a reduced-calorie version of their flagship offering. Given that the high calorie content is one of the major grievances that people have with aloe vera beverages, getting the product down to only 30 calorie per 8 oz. serving (60 calories per bottle) is definitely a good move.
POPwater is new line of 30-calorie, fruit-flavored sparkling beverages that are sweetened with a blend of sugar, erythritol and stevia. Packaged in 11.2 oz. aluminum bottles, POPwater has done quite well in terms of flavor and brand execution; it's a line that could certainly gain a loyal following in the low-calorie sparkling beverages segment.
