In a world where beverages are pretty much all about providing some sort of value add (in addition to flavor and refreshment), it’s always interesting to see a product that’s going in the other direction. And that’s how we’d sum up this product, Diet Double Cola, which, being a diet cola, is a product that’s about as pedestrian as it gets.
Slingshot Cold Brew is one of the few cold brewed coffee companies that market both ready to drink and concentrate products. Slingshot is also one of the only coffee brands that changes up its formulation from batch to batch with its use seasonally available coffee beans, making it difficult to offer a consistent review of what's inside the bottle. That being said, it is a high quality product with excellent branding.
For many of the raw cold-pressed juice brands that are coming to market, nut milks are becoming a standard part of the lineup. While several brands have taken these formulations and turned them into smoothies, Life Juice has kept it simple with its offering, Spiced Almond Milk.
COGO, a new line of coconut milk smoothies, was the runner-up in New Beverage Showdown 4 at BevNET Live Winter 12. In our review of the two of COGO’s four…
Honest Tea recently launched Honest Fizz, a line of zero-calorie sodas. The four-SKU line, which uses stevia and erythritol as sweeteners, impressed the panel with formulations that showcase full flavors…
Made in Italy, Frizz Coffee is a sparkling and sweetened coffee drink. While this is certainly a niche product (it has no dairy and it’s sparkling -- two things that Americans don’t seem to like when it comes to coffee), it has definitely hit the nail on the head for what it is trying to be.
Riding the wave of momentum for lemonade drinks and health and wellness products, Mr. Mo's is a new line of organic lemonades. While the beverages are enjoyable from a taste perspective, the branding and packaging of Mr. Mo's leaves something to be desired.
Vinki, a line of all-natural juice drinks made with apple cider vinegar, recently underwent a mild rebranding. The products are still being positioned as a digestive health beverage, but feature a new label design that has a more modern and good for you feel. Overall, it’s definitely an improved product, but it’s not totally there yet.
Frizzante is a line of 100 percent natural sparkling juice drinks that comes in three flavors. For better or worse, the entire lineup is based on apple juice, meaning that the flavored varieties don’t actually have other fruits in them (they uses essences, a type of flavoring). The formulation of the drinks leads us to question the direction that the company has taken in its branding and packaging.
Another week, another new energy brand, and, unfortunately, our review of Plasma Energy cites many of the same issues facing other recent entries in the category.
Life Juice is a new line of cold-pressed, high pressure processed juices. The products are packaged and sold direct-to-consumer in individual bottles, as well as in one- or multi-day juice cleanse regimens. With new juice cleanse products continue to pop up everyday, it might be difficult for some brands to stand out in the category. However, we feel like Life Juice has done well to stand out from the pack in both formulation and packaging.
Ahhmigo is a new line of cap-activated drinks that comes in three health and wellness-focused varieties: Chia, Camu, and Greens. Having tried a lot of cap-activated beverages, we can say that this is one of the easier caps to figure out (just twist and push). However, the brand might need to consider a greater infusion of flavor or function into its drinks to find greater consumer pull.
Heart of Tea is a new all-natural line of ready to drink teas. The brand, which comes in three fruit-flavored varieties, is very straightforward and enjoyable in both its formulation and packaging, although it’s hard to see where this product fits amidst the massive sea of RTD teas that are already on the market.
Premier Protein is a line of flavored protein drinks that come in both Tetra-Pak and PET packaging. In our review of its PET bottles, we were impressed with both the formulation and branding of the drinks, which despite skewing toward the technical end of the protein category, are a solid entry into the space.
