As tariff threats continue to expand, spirit suppliers say they are losing purchase orders, facing the possibility of consumers trading down, and quickly assessing how to position their portfolios.
At Natural Products Expo West 2025, we spoke with Perry CEO Vasa Martinez about the brand's approach to marketing; from the wacky to the more grounded, such as the company’s focus on its benefits for diabetic consumers.
PepsiCo announced this morning it has entered a definitive agreement to acquire Poppi for $1.95 billion, officially bringing the CSD giant into the next gen functional soda set.
In this video, filmed at the brand’s booth in Hall A, Edward Smolyansky discusses his ambitions to create a better and more functional product than the competing brands, why packaging size is important in the kefir set, and why he wants to be known as the “Kefir King of America.”
PepsiCo is close to acquiring prebiotic soda brand Poppi in a deal valued at over $1.5 billion, according to a report published in Bloomberg this morning, citing sources with knowledge of the matter.
In this week’s new products gallery, Equator Coffee unveils its first multi-serve offerings, Red Bull launches its first U.S. Spring Edition and Hoplark pays homage to one of its community members.
Hemp industry stakeholders respond to the announcement that California has extended its ban of intoxicating hemp products for another three months.
Canopy USA-owned THC products line Wana Brands is now available nationwide in Total Wine & More stores with three flavors of its hemp-based, non-alcoholic drinks; The Ryl Company has joined up with 7-Eleven to add 500 new locations in the New York Metro area, New York State and the brand’s backyard New Jersey.
In this interview from Expo West 2025, Carlos Madrazo, country manager for Jumex’s growing U.S. division, explains how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.
Expo West was a showcase for new functional beverages, from phytonutrient-enhanced water Daily Serve to Daytrip's yerba mate energy tea, but also for some eye-catching designs from Atomico and BrightLeaf.
Diageo will cease bringing new brands into its Distill Ventures accelerator program for startup drink entrepreneurs, a Diageo spokesperson confirmed Wednesday.
With its Conway, Arkansas production facility now fully operational, Westrock Coffee Company is projecting significant growth this year, according to the company’s latest earnings report this week.
American whiskey producers are once again swept up in a trade dispute that has unfurled pricey tariffs on their exports to Europe.
The medical-grade meal replacement brand announced today the launch of a new line of plant-based Kids Nutrition drinks into 302 Target locations across the country, as well as online at Target.com, marking a major expansion outside of the medical channel and into mainstream retail.
