Beverage School


Mark was the Founder and CEO of ZICO Beverages, one of the trailblazers of today’s $8 billion coconut water category. Under Mark’s leadership, ZICO delivered nine years of explosive growth, became one of the fastest growing beverage brands in the world, and was acquired by The Coca Cola Company in 2013.

Mark was recognized as Bevnet’s 2010 Beverage Innovator of the Year and has been featured in The New York Times, The Wall Street Journal, Fast Company, Forbes, Fortune, Bloomberg, CNBC and Conscious Company. He is the Author of High Hanging Fruit: Build Something Great by Going Where No One Else Will and speaks around the world on entrepreneurship, the global food system and social impact investing. Mark has advised more than 100 CEOs, served on dozens of boards and invested in more than 30 social-impact startups across the food, beverage, foodservice, technology and alternative energy sectors.

He began his career as a Peace Corps Volunteer in Central America and has as a BA in business from Marquette University, and an MBA and Masters in Environmental Management from Duke University. Mark enjoys yoga, paddle boarding, and traveling to remote corners of the world where life moves at a slower speed.