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Inside the Evolving On-Premise Landscape: Spirits, RTDs, and What’s Next – CGA by NIQ Q2 2025

The U.S. On-Premise beverage alcohol market is shifting fast—and this exclusive CGA by NIQ x BevNET report uncovers where the momentum is heading. From Tequila overtaking Whiskey as the top-performing spirits category to RTDs dominating growth charts with double-digit gains, the data reveals both challenges and exciting new opportunities across the Bev Alc spectrum.

The Zero Proof Playbook: Former Sommeliers On Crafting A Non-Alc Lounge

Former sommeliers at The French Laundry, Ian and Carly Blessing have applied their hospitality expertise to All the Bitter Zero Proof Lounge: a non-alcoholic tasting lounge that combines on-site production of the couple’s bitters line, educational tours, cocktail flights, a full zero-proof bar, local snacks, and a curated NA bottle shop under one roof.