U.K. Protein Bar Leader Targets U.S. With Nationwide Retail Launch
Grenade, the U.K.’s leading protein brand, is aiming to spark a flavor-forward revolution in the U.S. market.
Headlines
Chicago Ad Agency Launches Retro Light Beer-Styled THC Drink
Inspired by classic light beer from the 1980s, the brand is all about delivering “big taste, little high.”
Beekeeper Coffee Adds NBA Stars to Cap Table in New Investment Round
Beekeeper Coffee is welcoming a slate of pro athlete investors, with nine new names coming to the RTD brand’s cap table including NBA stars Draymond Green and Anthony Davis, and Klutch Sports Group founder and CEO Rich Paul.
Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
Gallup’s highly anticipated report on consumers’ drinking habits was released Thursday, and like most years, the survey results’ underlying trends depend on which angle you’re cutting the data.
Taste Radio: When Landing Millions Starts With A ‘FirstLook’
What does it take for an emerging CPG brand to go from promising to investable? Brian Folmer, offers a behind-the-scenes look at how his “Shark Tank in a box” platform vets hundreds of brands before putting a select group in the hands of nearly 100 investors and how FirstLook Ventures takes that deal flow a step further by funding emerging companies alongside its investor community.
7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
7 Brew is taking its rapid expansion beyond the drive-thru, rolling out canned coffees and energy drinks at Walmart as it looks to translate its growing foodservice following into a broader retail business.
Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
At Newtopia Now 2026, beverage brands showed off the use of functional mushrooms, innovative ingredients and "glowing" line extensions.
New Beverages: Creatine, Protein, Caffeine and Everything In Between
All functional ingredients are welcome in this week's gallery, featuring new creatine-boosted launches from Sportsballer and Magna, protein drinks from Kate Farms and Super Coffee, both high (7 Brew) and low (Heist) caffeine, and THC thirst quenchers from Magic Cactus and RYTHM.
Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
The Q3 2026 Supply Chain Snapshot from Agrowgate finds beverage supply chains in a deceptively stable position. Markets have settled from some of the volatility seen earlier in the year, and overall supply remains functional, but that relative calm is masking persistent cost and availability pressures.
Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
Collagen-infused tea maker Pretty Tasty is entering all Target locations nationwide, following rollouts with Sprouts Farmers Market and LifeTime Fitness earlier this year.
RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
Ready-to-drink (RTD) brands are doing disproportionate work in bev-alc innovation – and the brands investing in innovation are twice as likely to grow their overall business, according to a new NIQ report.
Everyday Dose Names New CEO, Expands into Sam’s Club
There's new leadership at the top of Everyday Dose, though founder Jack Savage remains a key figure at the functional coffee company.
Review: O’kra Sparkling Okra Water Offers Truly Different Take on Hydration
Think you know okra? You'd be surprised, as this low-calorie, wellness-oriented offering is more approachable and refreshing than expected.
Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
Mission Craft Cocktails’ Pickle-Rita, a gag that was supposed to die on April Fools’ Day, is headed to grocery stores in September.