Speaking with BevNET at Expo East 2022 in September, Ross explained how the brand’s approach toward the market has informed its product innovation strategy, making gains with Gen Z through its recent collaboration with Chamberlain Coffee, and growing the brand in mainstream vs. natural channels.
Bang Energy has named food and beverage industry veteran Kathy Cole as its new COO, responsible for overseeing the “integration of a new high-performance operations model,” according to the company. She will report to Bang founder and CEO Jack Owoc.
With the California-based hard juice brand’s latest flavor – the protein-rich BUILD – Pulp Culture is continuing to push forward its mission of creating a better-for-you alcoholic drink.
TOST CEO Brooks Addington discussed how rising interest in non-alcoholic alternatives is fueling interest in his brands's sparkling drinks, and shared the company's plans to launch in cans.
Super Coffee co-founders Jim, Jake and Jordan DeCicco spoke about how shifting headwinds have influenced recent business decisions, the impact of Covid on innovation and what they learned from being on the front lines of distribution and merchandising since the outset of the pandemic. They also explained the value of being “the world’s foremost experts on Super Coffee” and how they communicate exit planning to their team.
Asian-inspired sparkling water brand Sanzo has partnered with former NBA star Jeremy Lin for a new LTO flavor launch – Asian Pear – which is rolling out in retail and online this month. The launch is timed to celebrate the 10 year anniversary of “Linsanity."
Vital Pharmaceuticals (VPX), the maker of Bang Energy, has filed for Chapter 11 bankruptcy protection. Business operations will continue, the Florida-based company said in a press release Monday, as it moves ahead with efforts to rebuild the Bang distribution network.
The natural energy shot brand has landed digital media powerhouse Barstool Sports as its new marketing partner.
PepsiCo’s mission to become a “Faster, Stronger and Better” company has colored its innovation slate for 2023; Pop star Jason Derulo has taken an equity stake in birch water brand TREO; Innovations in energy drinks may have played the starring role at this year’s show, but iced tea was not far behind.
As hard seltzer slows and spirit-based RTDs accelerate, brands like White Claw, Topo Chico and Truly are eager to help consumers cross over.
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
A new report by spirit accelerator Distill Ventures highlighted non-alcoholic beverages and spirits evolution into a fast-moving segment with products ranging across different use occasions and need states.
E-commerce luxury spirits platform ReserveBar announced today that it will now provide on-demand sales, a move that reflects the changing landscape of online alcohol shopping and underscores the company’s ongoing mission to bridge the technology gap between alcohol producers and consumers.
This week, KetoneIQ's 2 oz drinkable ketone launched at all 38 locations of Earth Bar, 28 of which are located inside an Equinox gyms and 10 of which are standalone stores.
