The Coca-Cola Company confirmed Friday that it has notified U.S. antitrust regulators that it has begun the process of acquiring a controlling stake in sports drink brand BodyArmor. If the deal goes through, it could give Coke a commanding presence in the sports drink category with a serious competitor to PepsiCo’s Gatorade.
With the debut of its new visual identity and packaging design on March 1, New York-based Sound company is taking its most intentional steps yet towards penetrating the premium sparkling water space.
In this week's Distribution Roundup, two innovative and better-for-you beverage brands -- plant-based shake maker Koia and mamaki tea company Shaka Tea -- enter 7-Eleven stores nationwide. Elsewhere, Sanzo expands its retail presence with new DSD partners in New York and Los Angeles.
![Breaking: Coca-Cola Set to Acquire Controlling Interest in BodyArmor [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2018/08/14121335/CocaCola_Bodyarmor_970-150x150.jpg)
The Coca-Cola Company has begun the process of acquiring a controlling stake in sports drink brand BodyArmor.
Slate Milk, the Boston-based maker of lactose-free chocolate milks marketed towards adults, has raised $1.7 million in a funding round led by Riverpark Ventures. The round brings the company’s total financing to $2.5 million and also features a number of angel investors including Halo Top executives Doug Bolton.
It’s a new year and a new look for ready-to-drink tea brand Steaz. The company, which operates as a part of Novamex-owned beverage portfolio subsidiary Nova Naturals, announced a rebrand this week that increases emphasis on the drink’s antioxidant content with a new design, formulation and new product launches.
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Wingman Smart Energy, GO BIG, Celsius, LifeAID, Pink & Blue, SWAY Energy, Riff Cold Brewed and Kill Cliff.
What began as a quick on-site fix has evolved into a new way for SORSE to grow its business with Cann and other clients at a time when CBD and cannabis co-packers are unevenly distributed and regulated across the country.
Nestlé has reached an agreement with private equity firm One Rock Capital and family owned investment firm Metropoulos & Co. for the sale of its Nestlé Waters North America (NWNA) division for $4.3 billion.
In the days leading up to Super Bowl LV, total non-alcoholic beverage sales “modestly decelerated” but remained elevated over the two week period ending February 6, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
In this episode of Category Closeup: Expert Analysis, the panel examined the development of the modern energy drink market, framing current trends against historical precedents and consumer preferences.
Office Hours, the show where experts bring their strategy and experience to bear against the complexities of growing brands, is returning to serve the BevNET and NOSH community with all-new episodes starting March 3. Join the live studio audience and submit your questions for the upcoming show.
Bill Shufelt, the co-founder and CEO of non-alcoholic beer maker Athletic Brewing Co., spoke about the critical importance of market research, how he dealt with consistent rejection from beer industry professionals and why he believes that “drama is so unproductive.” He also discussed how he planned for and is managing explosive growth and how he evaluates strategic partnerships.
Spindrift is preparing for its largest product launch thus far with the announcement of three Lemonade-based sparkling waters. The new varieties, which launch in March, are available in 12 oz. cans in Lemon Limeade, Pink Lemonade and Strawberry Lemonade. Each drink features real fruit juice and less than one gram of sugar with no added sweeteners.
