Five people. Seven-figure DTC. Nationwide Whole Foods distribution. Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, reveals how she turned velocity, online sales data, and creative-first Meta ads into a disciplined omnichannel growth engine – without shortcuts in one of grocery’s most competitive categories.
Costa Rica-based Kombucha Culture is scaling into the U.S. after building its brand in its home country over the last decade.
As it stretches its innovation capabilities, Spindrift is introducing its first non-carbonated beverage line: Spindrift Iced Tea.
Famous for its flagship cold brews, Chameleon Coffee is testing out a new coffee style with the launch of its functional Flash Brew RTD line in all Erewhon stores this month.
This month’s distribution moves see gin-based ready-to-drink (RTD) cocktail The Original Southside grab permanent shelf space at Whole Foods, a sake spritz making a multi-channel push, and a Mid-Atlantic tequila soda lock in a major partner.
After more than two decades on the market and 1.5 billion bottles sold, unsweetened flavored water pioneer Hint is betting that a comprehensive brand refresh will help it reclaim center stage in the increasingly crowded hydration set.
Blue Monkey Beverages has acquired next-generation sports drink Local Weather as it seeks to build a functional drink platform.
After a judge placed Uncle Nearest Premium Whiskey under receivership for defaulting on nearly $108 million in loans, founder Fawn Weaver continues her courtroom fight to take back the troubled bourbon company.
Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years.
This week's new products feature new brand collaborations from Bubly and Verve Coffee, soda innovations from Nixie and Mr. Pibb, and fresh THC innovations from Wynk and Woodstock Goods.
Monster Beverage Corporation beat expectations in its Q4 and full year 2025 earnings report this week, posting double-digit growth for both periods.
Has the soda renaissance come for espresso? The founders of media platform Refinery29 are betting on it with their new beverage venture, Esspo.
Los Angeles-based hydration beverage brand Hy.Q is looking to make a “big push” in its backyard this year, partnering with Los Angeles Distributing Company (LAD) as founder and CEO Rick Mochulsky aims to raise awareness and drive trial for the year-old startup.
Roughly five months after beefing up its in-store menus with protein-forward handcrafted beverages, Starbucks is doubling down on the protein coffee trend with new bottled beverages.
