Taste Radio Insider Ep. 58: The Path From Niche To Mainstream
In this episode, we’re joined by Kelly Heekin and Ben Schmidt, the co-founders of Hoist, a brand of hydration beverages developed to be a more palatable version of Pedialyte. They discussed their strategy for mainstreaming a niche concept, why “staying power and the ability to adapt” have been critical to Hoist’s development and how they communicated their vision to stakeholders.