Press Clips: LaCroix Gets a Glowing Review; Orange Juice Sales Hit Four-Year Low
The New York Times Magazine contributor Mary H.K. Choi has published a glowing review of La Croix sparkling water.
Headlines
Made in Nature Aims to Update Center Store with Telula Juices
Made in Nature is trying to zig while others are zagging, introducing a new set of nutritious, premium juices called Telula in the shelf-stable juice aisle, long considered something of a center store backwater.
Download BevNET’s Natural Products Expo West 2015 Show Planner
Get all the details you'll need about the show, including listings of beverage exhibitors (supplied by New Hope Natural Media), in BevNET’s print-ready show planner.
High-Profile Hires, Part 2: KeVita Fills Holes with New VP of Marketing and SVP of Sales
In the fast-paced, musical chairs-like comings and goings of the beverage industry, the departure of one leader makes way for the arrival of the next. Such is the case with KeVita, who recently announced the addition of two new members to its executive team.
Harmless Harvest Calls New Coffee Variety “A Hydrating Pick Me Up”
Company co-founder Justin Guilbert said that do-it-yourself consumer blends had a substantial impact on Harmless Harvest’s decision to create a coffee-inflused product.
Boylan Ditches Manhattan Beer, Signs Distribution Agreement with Big Geyser
Big Geyser COO Jerry Reda says the addition of Boylan won’t come at the expense of GuS, its other craft soda offering, which it has distributed since 2003.
Chia\Vie to Launch Mainstream-Focused Brand Extension
A growing number of mainstream consumers want to add chia to their diets, yet many are wary of high calorie and sugar counts in products formulated with the trendy and nutrient-dense ingredient. That premise is behind the development a new brand extension from Chia\Vie called Chia Infusions.
MetaBrand Capital Eyeing New Investment Opportunities at Expo West
The “conscious capital” private equity firm announced its intentions for 2015 last week, stating it would be seeking to make investments in three new companies by the fourth-quarter of the year.
Soup’s On in NYC as Tio Gazpacho Launches East Coast Expansion
In the nearly three months since its resounding victory in BevNET’s New Beverage Showdown 8, Tio Gazpacho has aligned itself with some powerful partners, and is now in midst for a big distribution push.
Monster Stock Swells After Reporting Estimate-Shattering Fourth Quarter Earnings
In a conference call with investors, Monster CEO Rodney Sacks said the company achieved gross sales of $696.3 million in the three month period ending 12/31/14.
Tumeric: Elixir of Life Rebrands as Temple Turmeric
Renamed as Temple Turmeric, the brand's new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.
Campbell Soup Splashes into Cold-Pressed Juice with “1915 by Bolthouse Farms”
The introduction marks yet another foray into the burgeoning world of cold-pressed, high-pressure processed juices by a food and beverage conglomerate.
Agriculture Secretary Proposes GMO Labeling Solution: “Make an App for That.”
Vilsack’s comments come as part of the much larger ongoing discussions surrounding the labeling of GMOs.
Press Clips: Why SK Energy Got a 50 Cent-less Look; GT Dave Tells All
Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.