Zico Puts Some ‘Oomph’ Into National Ad Campaign
Under the wing of the Coca Cola Co., its majority stakeholder as of about one year ago, coconut water company Zico has launched a national advertising campaign, according to Ad Week.
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Amid Reset, Avitae Hires New CEO
After removing CEO Brian Pitzer on Oct. 29, downsizing its staff and restructuring its business operations, Avitae USA, LLC announced today the hiring of Norman E. Snyder as the company’s new president and CEO.
Coke to Sell Some Distribution Territory to Five Independent Bottlers
In its first major step to divest from company-owned bottling operations, The Coca-Cola Co., Inc. today announced that it will sell some of its distribution rights to five independent bottlers. While details of the agreements have not yet been finalized, Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Co., hailed the plan as one that would accelerate “the transformation of our U.S. system in ways that will establish a clear path to achieve our 2020 Vision.”
Durbin, Markey, Blumenthal Release Energy Drink Report
Three federal legislators released a report on Wednesday that accused energy drink companies of making products that sport inconsistent labels and are marketing highly caffeinated products directly at young people. The report contained several recommendations for the energy drink industry in order to reduce confusion and increase transparency about ingredients, but also came at a time when leading energy drink companies are already moving in that direction.
Beverage School Educates, Inspires Entrepreneurs at Chicago Gathering
Hoping to avoid the snares that often bedevil entrepreneurs in the beverage industry, prospective drink makers and recent startups assembled Wednesday at the Greenhouse Loft in Chicago for BevNET’s Beverage School.
Packaged Facts: Consumers Increasingly Seeking Innovative Juice Products
A new report on the market for fruit and vegetable juices finds that while dollar sales and consumption of juice drinks has since 2007 remained stagnant, consumers are increasingly embracing new and innovative juice products and flavors - and mainstream retailers are paying attention.
Review: BluePrint Juices
In the nearly two years since we first sampled BluePrint products, juice cleanses have become en vogue, high pressure processing is gaining momentum, and countless other brands have entered super…
Review: ‘tude Juices
The concept behind ‘tude is pretty straightforward: take apples, cold press them, put them in a bottle, and give them some shelf life via high pressure processing (HPP). Unlike pasteurized apple juices that often use blends of many different types of apples, ‘tude’s “raw” apple juice is very true to taste. While the branding might confuse some consumers, we really do like the simplicity of what they’ve created.
AQUAhydrate Finalizes Distribution Deals with Kroger, Safeway
AQUAhydrate today announced that it has finalized distribution deals with the nation’s two largest grocery retailers, Kroger and Safeway. The agreements will bring the high alkaline and enhanced water brand into stores owned by the two chains and their subsidiaries in regions across the country.
Beverage School: Social Media, Digital Marketing on a Budget
While companies like PepsiCo and The Coca-Cola Co. are able to devote millions of dollars in resources to develop and enhance a social media presence, most entrepreneurial beverage companies are faced with an extremely limited budget for any kind of marketing or advertising, much less a focused plan of attack online. However, there are some affordable options available to small companies looking to reach the growing number of socially savvy consumers.
New Leaf Identifies New Strategic Initiatives
New Leaf Brands has outlined a series of new cost cutting initiatives and reiterated plans to expand business operations via the acquisition of “brands, distributors and co-packers in our industry,” as part of its restructuring and turnaround efforts. While the company continues to face an upward struggle toward profitability, CEO David Fuselier stated that the company is attempting to reduce supply chain and corporate operating costs, and new strategic partnerships.
Energy Category Growth Slowing
Months of regulatory pounding have begun to take their toll on the energy drink category, as sales growth has begun to slow, although the category does remain one of the most vital in beverage overall.
Body Armor Gets DPSG Distribution in NJ, NorCal
Body Armor, the brand started by Fuze founder Collins and backed by heavyweight investor and Vitaminwater sales chief Mike Repole, announced yesterday that the nutrient-enhanced "superdrink" will be distributed by the DPSG network in New Jersey and Northern California.
Ex Drinks Ceases U.S. Operations
Ex Drinks is an ex-beverage company… at least in the U.S. On Friday, the company, which marketed a range of functional beverages, announced that it would cease sales in the U.S. The company notified BevNET and other business contacts of the news via a short e-mail, which offered no specific details on the decision.