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AriZona Beverages can breathe a sigh of relief now that a federal judge has tossed out a long-running class-action lawsuit claiming that the company misrepresents its products as “all-natural.” In his ruling, U.S. District Judge Richard Seeborg decertified the class of consumers in the suit and stated that the plaintiffs did not introduce any evidence to prove their allegations that high fructose corn syrup (HFCS) and citric acid are artificial ingredients.

Within the world of small startups, my ideal is the two-person shop, where you get the healthy push and pull of competing viewpoints but still keep the overhead miniscule. And if you look out on the field of entrepreneurial brands, two-person partnerships are legion.

Consumer demand for organic drinks is thriving, and it’s clear that beverage companies are taking notice. However, navigating the process to achieve organic certification can be expensive, complex and time-consuming, particularly for new beverage companies. As such, it is extremely important to understand the sourcing requirements and labeling directives necessary to market an organic product.

Featuring dozens of beverage brands and suppliers from a wide variety of drink categories, BevNET’s 2013 Functional Beverage Guide is an essential resource for beverage manufacturers, suppliers, distributors, and retailers. Download your FREE copy of the guide here.

There’s evidence all around us – whether it’s watching someone gush over the sleek design of a new phone and then seek out the perfect hand-carved, petrified-jungle-wood case to put it in or the proliferation of farmers markets in big cities – people are looking for, and need, realness. There is a powerful urge to get in touch with what they believe is a more “real” world and it’s leading us to a place where signs of realness take on greater value.

According to the Atlanta Business Chronicle, the company is applying for a patent for a high-fiber concentrated product that can be made with artificial sweeteners and turned into a variety of frozen beverages, both carbonated and non-carbonated.

Fuel cost is a major deterrent to our national recovery. I see and hear how it impacts our beverage universe. Yet, there are no clear answers or policies to address the spike and no coherent way to bring it down.

A couple of interesting brands debut in our spotlight category this month: Starbucks Refreshers, which seem to be pulling in convenience and grocery. Also appearing in the rankings is Body Armor, which is close to $6 million here but is likely showing equal growth in uncharted, up and down the street channels. Still, after a long year-plus of pushing, the numbers have to come in as something of a vindication for its founders.

According to Center for Public Integrity reporter Dave Levinthal, an expert on lobbying and lobbyists, the flock of nine skilled operatives from the top-tier Podesta Group represents a move that will take an “all-of-the-above” approach to trying to work the levers of power in D.C. at a time when politicians – particularly Sen. Richard Durbin (D-Ill.) and Sen. Richard Blumenthal (D-Conn.) have been holding regulatory agencies’ feet to the fire when it comes to investigating their concerns about the beverages.

It’s been proven time and time again that in blind taste tests, under equal conditions, the average person is rarely able to distinguish between tap water and bottled water. So if taste isn’t why consumers are drawn to high-end water brands, what is it? Like a fancy car, it’s the packaging, and not what’s under the hood (or bottle cap), which most people crave. In the $10 billion plus world of bottled water, branding is everything. And for premium waters, everything begins with the bottle.

The country's largest supermarket company has formed a strong internal strategy under VP of Natural Foods Mary Ellen Adcock to try to remake itself in the minds of natural and organic consumers as a place where they can go to discover new, on-trend drinks and other products, partnering with L.A. Libations on the beverage end.

John Lenore & Co. – which has distributed Monster for the brand’s entire existence – will no longer carry it as of April 1. The energy drink volume sales leader is moving to a pair of wholesalers affiliated with Anheuser-Busch, including an AB-owned affiliate in the south half of the city and Markstein Beverage Co. in the north.

For the first time since 1997, Pepsi will introduce a new bottle shape next month. The brand will also debut new graphics, according to Ad Age.